Brandwave

Food safety training:Which brands are most popular in search?

In August 2026, Virtual College was the most searched among food safety training worldwide, with an estimated 6.6K branded searches and 78.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Virtual College78.9%
  2. ServSafe11.9%
  3. Highfield7%
  4. Train4Academy1.3%
  5. CIEH0.48%
  6. Food Hygiene Company0.36%

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Share of SearchLeaderboard

Compare the food safety training operations teams choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among food safety training worldwide, by month

Share of Search by month for Virtual College, ServSafe, Highfield. The figures are in the table below the chart.

View monthly share of search table
MonthVirtual CollegeServSafeHighfieldTrain4AcademyCIEHFood Hygiene Company
Oct 202577.3%12.4%8.4%1%0.48%0.38%
Nov 202580.8%10%7.2%1.1%0.5%0.5%
Dec 202572.4%17.4%7.9%1.5%0.54%0.27%
Jan 202676.4%14.7%6.8%1.3%0.39%0.39%
Feb 202674.9%14.8%8.1%1.6%0.37%0.28%
Mar 202675%14.8%8.1%1.3%0.46%0.28%
Apr 202678%15%5.7%0.87%0.31%0.24%
May 202674.4%17.4%6.6%1%0.37%0.18%
Jun 202681.2%10%7.2%1.1%0.3%0.2%
Jul 202679.9%10.7%7.1%1.7%0.36%0.24%
Aug 202678.9%11.9%7%1.3%0.48%0.36%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Virtual College

    78.9%

    Held 1st. 6.6K estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.ServSafe

    11.9%

    Held 2nd. 1K estimated branded searches, +13.6% vs prior month. Share +1.3 points.

  3. 3.Highfield

    7%

    Held 3rd. 590 estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Train4Academy

    1.3%

    Held 4th. 110 estimated branded searches, -21.4% vs prior month. Share -0.4 points.

  5. 5.CIEH

    0.48%

    Held 5th. 40 estimated branded searches, +33.3% vs prior month. Share +0.1 points.

  6. 6.Food Hygiene Company

    0.36%

    Held 6th. 30 estimated branded searches, +50% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among food safety training worldwide?

In August 2026, Virtual College was the most searched among food safety training worldwide, with an estimated 6.6K branded searches and 78.9% estimated Share of Search within this set. ServSafe is in 2nd place, 66.9 percentage points behind at 11.9% Share of Search.

Global food safety training, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Virtual College77.3% → 78.9%81.2%Jun 202672.4%Dec 20251st
ServSafe12.4% → 11.9%17.4%May 202610%Nov 20252nd
Highfield8.4% → 7%8.4%Oct 20255.7%Apr 20263rd
Train4Academy1% → 1.3%1.7%Jul 20260.87%Apr 20264th
CIEH0.48%0.54%Dec 20250.3%Jun 20265th
Food Hygiene Company0.38% → 0.36%0.5%Nov 20250.18%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Virtual College’s estimated Share of Search among food safety training worldwide increased from 77.3% to 78.9%.
  • Across the 11 months ending August 2026, Highfield’s estimated Share of Search among food safety training worldwide decreased from 8.4% to 7%.
  • Across the 11 months ending August 2026, Virtual College’s estimated Share of Search among food safety training worldwide peaked at 81.2% in June 2026 and was lowest at 72.4% in December 2025.
  • Across the 11 months ending August 2026, ServSafe’s estimated Share of Search among food safety training worldwide peaked at 17.4% in May 2026 and was lowest at 10% in November 2025.
  • Across the 11 months ending August 2026, Highfield’s estimated Share of Search among food safety training worldwide peaked at 8.4% in October 2025 and was lowest at 5.7% in April 2026.
  • Across the 11 months ending August 2026, ServSafe, Train4Academy, CIEH and Food Hygiene Company held steady: their estimated Share of Search among food safety training worldwide each moved less than 0.5 percentage points.

How did search popularity change for food safety training worldwide in August 2026?

  1. In August 2026, ServSafe gained estimated Share of Search among food safety training worldwide, from 10.7% to 11.9%.

  2. In August 2026, Virtual College lost estimated Share of Search among food safety training worldwide, from 79.9% to 78.9%.

  3. Estimated monthly branded searches for Highfield worldwide fell 33% over 11 measured months, from 880 to 590 in August 2026.

  4. Estimated monthly branded searches for Food Hygiene Company worldwide fell 25% over 11 measured months, from 40 to 30 in August 2026.

  5. Estimated monthly branded searches for CIEH worldwide fell 20% over 11 measured months, from 50 to 40 in August 2026.

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