Highfield vs Virtual College:Which is more popular by branded search?
In August 2026, Virtual College had more branded searches than Highfield among food safety training worldwide. Virtual College was estimated to have 6.6K branded searches compared to Highfield’s 590, and held a 78.9% Share of Search versus Highfield’s 7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Highfield or Virtual College?
Compare the food safety training operations teams choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Virtual College, Highfield. The figures are in the table below the chart.
View monthly share of search table
| Month | Virtual College | ServSafe | Highfield | Train4Academy | CIEH | Food Hygiene Company |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.3% | 12.4% | 8.4% | 1% | 0.48% | 0.38% |
| Nov 2025 | 80.8% | 10% | 7.2% | 1.1% | 0.5% | 0.5% |
| Dec 2025 | 72.4% | 17.4% | 7.9% | 1.5% | 0.54% | 0.27% |
| Jan 2026 | 76.4% | 14.7% | 6.8% | 1.3% | 0.39% | 0.39% |
| Feb 2026 | 74.9% | 14.8% | 8.1% | 1.6% | 0.37% | 0.28% |
| Mar 2026 | 75% | 14.8% | 8.1% | 1.3% | 0.46% | 0.28% |
| Apr 2026 | 78% | 15% | 5.7% | 0.87% | 0.31% | 0.24% |
| May 2026 | 74.4% | 17.4% | 6.6% | 1% | 0.37% | 0.18% |
| Jun 2026 | 81.2% | 10% | 7.2% | 1.1% | 0.3% | 0.2% |
| Jul 2026 | 79.9% | 10.7% | 7.1% | 1.7% | 0.36% | 0.24% |
| Aug 2026 | 78.9% | 11.9% | 7% | 1.3% | 0.48% | 0.36% |
| Sep 2026 | — | — | — | — | — | — |
How has the Highfield and Virtual College comparison changed over the last 12 months?
3 findings
- Virtual College was ahead of Highfield in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Highfield’s estimated Share of Search among food safety training worldwide moved from 8.4% to 7%, and its estimated monthly branded searches moved from 880 to 590.
- Across the 11 months ending August 2026, Virtual College’s estimated Share of Search among food safety training worldwide moved from 77.3% to 78.9%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for food safety training worldwide in August 2026?
2 changes
In August 2026, Virtual College lost estimated Share of Search among food safety training worldwide, from 79.9% to 78.9%.
Estimated monthly branded searches for Highfield worldwide fell 33% over 11 measured months, from 880 to 590 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Highfield’s and Virtual College’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Highfield
1 branded search term
- highfield training
Virtual College
1 branded search term
- virtual college
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.