Highfield vs ServSafe:Which is more popular by branded search?
In August 2026, ServSafe had more branded searches than Highfield among food safety training worldwide. ServSafe was estimated to have 1K branded searches compared to Highfield’s 590, and held an 11.9% Share of Search versus Highfield’s 7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Highfield or ServSafe?
Compare the food safety training operations teams choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ServSafe, Highfield. The figures are in the table below the chart.
View monthly share of search table
| Month | Virtual College | ServSafe | Highfield | Train4Academy | CIEH | Food Hygiene Company |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.3% | 12.4% | 8.4% | 1% | 0.48% | 0.38% |
| Nov 2025 | 80.8% | 10% | 7.2% | 1.1% | 0.5% | 0.5% |
| Dec 2025 | 72.4% | 17.4% | 7.9% | 1.5% | 0.54% | 0.27% |
| Jan 2026 | 76.4% | 14.7% | 6.8% | 1.3% | 0.39% | 0.39% |
| Feb 2026 | 74.9% | 14.8% | 8.1% | 1.6% | 0.37% | 0.28% |
| Mar 2026 | 75% | 14.8% | 8.1% | 1.3% | 0.46% | 0.28% |
| Apr 2026 | 78% | 15% | 5.7% | 0.87% | 0.31% | 0.24% |
| May 2026 | 74.4% | 17.4% | 6.6% | 1% | 0.37% | 0.18% |
| Jun 2026 | 81.2% | 10% | 7.2% | 1.1% | 0.3% | 0.2% |
| Jul 2026 | 79.9% | 10.7% | 7.1% | 1.7% | 0.36% | 0.24% |
| Aug 2026 | 78.9% | 11.9% | 7% | 1.3% | 0.48% | 0.36% |
| Sep 2026 | — | — | — | — | — | — |
How has the Highfield and ServSafe comparison changed over the last 12 months?
3 findings
- ServSafe was ahead of Highfield in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Highfield’s estimated Share of Search among food safety training worldwide moved from 8.4% to 7%, and its estimated monthly branded searches moved from 880 to 590.
- Across the 11 months ending August 2026, ServSafe’s estimated Share of Search among food safety training worldwide moved from 12.4% to 11.9%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for food safety training worldwide in August 2026?
2 changes
In August 2026, ServSafe gained estimated Share of Search among food safety training worldwide, from 10.7% to 11.9%.
Estimated monthly branded searches for Highfield worldwide fell 33% over 11 measured months, from 880 to 590 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Highfield’s and ServSafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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