How popular isServSafe in search?
In August 2026, there were an estimated 1K branded searches for ServSafe worldwide which is down 23.1% over the last 11 months. ServSafe holds 11.9% estimated Share of Search among food safety training worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Virtual College78.9%ServSafe11.9%
Highfield7%
Train4Academy1.3%
CIEH0.48%
Food Hygiene Company0.36%
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Which food safety training compete with ServSafe?
Share of Search by month for Virtual College, ServSafe, Highfield. The figures are in the table below the chart.
View monthly share of search table
| Month | Virtual College | ServSafe | Highfield | Train4Academy | CIEH | Food Hygiene Company |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.3% | 12.4% | 8.4% | 1% | 0.48% | 0.38% |
| Nov 2025 | 80.8% | 10% | 7.2% | 1.1% | 0.5% | 0.5% |
| Dec 2025 | 72.4% | 17.4% | 7.9% | 1.5% | 0.54% | 0.27% |
| Jan 2026 | 76.4% | 14.7% | 6.8% | 1.3% | 0.39% | 0.39% |
| Feb 2026 | 74.9% | 14.8% | 8.1% | 1.6% | 0.37% | 0.28% |
| Mar 2026 | 75% | 14.8% | 8.1% | 1.3% | 0.46% | 0.28% |
| Apr 2026 | 78% | 15% | 5.7% | 0.87% | 0.31% | 0.24% |
| May 2026 | 74.4% | 17.4% | 6.6% | 1% | 0.37% | 0.18% |
| Jun 2026 | 81.2% | 10% | 7.2% | 1.1% | 0.3% | 0.2% |
| Jul 2026 | 79.9% | 10.7% | 7.1% | 1.7% | 0.36% | 0.24% |
| Aug 2026 | 78.9% | 11.9% | 7% | 1.3% | 0.48% | 0.36% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.9% | 6.6K | 0% | -1.1 points | |
| 2, held 2nd | 11.9% | 1K | +13.6% | +1.3 points | |
| 3, held 3rd | 7% | 590 | 0% | -0.1 points | |
| 4, held 4th | 1.3% | 110 | -21.4% | -0.4 points | |
| 5, held 5th | 0.48% | 40 | +33.3% | +0.1 points | |
| 6, held 6th | 0.36% | 30 | +50% | +0.1 points |
78.9%
Held 1st. 6.6K estimated branded searches, 0% vs prior month. Share -1.1 points.
2.
11.9%
Held 2nd. 1K estimated branded searches, +13.6% vs prior month. Share +1.3 points.
7%
Held 3rd. 590 estimated branded searches, 0% vs prior month. Share -0.1 points.
1.3%
Held 4th. 110 estimated branded searches, -21.4% vs prior month. Share -0.4 points.
5.
CIEH0.48%
Held 5th. 40 estimated branded searches, +33.3% vs prior month. Share +0.1 points.
0.36%
Held 6th. 30 estimated branded searches, +50% vs prior month. Share +0.1 points.
Compare search popularity between ServSafe and its closest rivals
How has branded search demand for ServSafe changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for ServSafe worldwide fell from 1.3K to 1K.
- Across the 11 months ending August 2026, ServSafe’s estimated Share of Search among food safety training worldwide peaked at 17.4% in May 2026 and was lowest at 10% in November 2025.
How did search popularity change for food safety training worldwide in August 2026?
5 changes
In August 2026, ServSafe gained estimated Share of Search among food safety training worldwide, from 10.7% to 11.9%.
In August 2026, Virtual College lost estimated Share of Search among food safety training worldwide, from 79.9% to 78.9%.
Estimated monthly branded searches for Highfield worldwide fell 33% over 11 measured months, from 880 to 590 in August 2026.
Estimated monthly branded searches for Food Hygiene Company worldwide fell 25% over 11 measured months, from 40 to 30 in August 2026.
Estimated monthly branded searches for CIEH worldwide fell 20% over 11 measured months, from 50 to 40 in August 2026.
How is ServSafe measured?
Brandwave collects information about searches that people make online using ServSafe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- servsafe training
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Is ServSafe your brand?
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