Brandwave

How popular ishCaptcha?

In September 2026, people searched for hCaptcha by name about 22,200 times worldwide, an 18.1% decrease from the previous year. These searches made up 2% of all global CAPTCHA and bot protection service searches, placing hCaptcha third out of six services. When we asked both ChatGPT and Google AI Overviews about CAPTCHA and bot protection services, hCaptcha appeared in one of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

hCaptcha is the third most searched of 6 competitors and the fourth most recommended in AI answers.

  1. reCAPTCHAShare of searches 93%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Cloudflare TurnstileShare of searches 3.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. hCaptchaShare of searches 2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. DataDomeShare of searches 0.72%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  5. Friendly CaptchaShare of searches 0.39%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top CAPTCHA and bot protection services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, hCaptcha was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. hCaptcha is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cloudflare Turnstile1st
  2. reCAPTCHA2nd
  3. DataDome3rd
  4. hCaptcha4th
  5. Friendly Captcha–
  6. Arkose Labs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cloudflare Turnstile4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • reCAPTCHA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • hCaptcha1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DataDome1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Friendly Captcha0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arkose Labs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about CAPTCHA and bot protection services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which CAPTCHA and bot protection services compete with hCaptcha?

hCaptcha against CAPTCHA and bot protection services worldwide, by month

Share of searches by month for reCAPTCHA, Cloudflare Turnstile, hCaptcha. The figures are in the table below the chart.

View monthly share of searches table
MonthreCAPTCHACloudflare TurnstilehCaptchaDataDomeFriendly CaptchaArkose Labs
Oct 202588.8%3.9%4.7%1.4%0.76%0.5%
Nov 202585.9%5.6%5.6%1.7%0.74%0.6%
Dec 202586.1%5.6%5.6%1.4%0.74%0.6%
Jan 202686%5.6%5.6%1.4%0.91%0.6%
Feb 202685.8%5.6%5.6%1.7%0.9%0.49%
Mar 202684.2%6.7%5.5%2%1.1%0.58%
Apr 202691.3%4.2%2.8%0.85%0.46%0.3%
May 202692.7%3.6%2.4%0.72%0.39%0.26%
Jun 202692.7%3.6%2.4%0.72%0.39%0.26%
Jul 202693%3.6%2%0.72%0.39%0.26%
Aug 202693%3.6%2%0.72%0.32%0.32%
Sep 202693%3.6%2%0.72%0.39%0.26%

  1. 1.reCAPTCHA

    93%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Cloudflare Turnstile

    3.6%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.hCaptcha

    2%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.DataDome

    0.72%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Friendly Captcha

    0.39%

    Moved from 6th to 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Arkose Labs

    0.26%

    Moved from 5th to 6th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

Compare popularity between hCaptcha and its closest rivals

Every comparison with hCaptcha

5 comparisons

How has branded search demand for hCaptcha changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for hCaptcha worldwide fell from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, hCaptcha’s share of searches among CAPTCHA and bot protection services worldwide decreased from 4.7% to 2%.
  • Across the 12 months ending September 2026, hCaptcha’s share of searches among CAPTCHA and bot protection services worldwide peaked at 5.6% in December 2025 and was lowest at 2% in July 2026.
  • Across the 12 months ending September 2026, hCaptcha fell from 2nd to 3rd among CAPTCHA and bot protection services worldwide.

How did search popularity change for CAPTCHA and bot protection services worldwide in September 2026?

5 changes

  1. In September 2026, Friendly Captcha rose from 6th to 5th among CAPTCHA and bot protection services worldwide.

  2. In September 2026, Arkose Labs fell from 5th to 6th among CAPTCHA and bot protection services worldwide.

  3. Estimated monthly branded searches for reCAPTCHA worldwide rose 103.8% over 12 measured months, from 511K to 1M in September 2026.

  4. Estimated monthly branded searches for Cloudflare Turnstile worldwide rose 82.4% over 12 measured months, from 22.2K to 40.5K in September 2026.

  5. Estimated monthly branded searches for hCaptcha worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are hCaptcha’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using hCaptcha’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hcaptcha

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How the Brand Demand Index is measured

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