Brandwave

Friendly Captcha vs hCaptcha:Which is more popular?

In September 2026, hCaptcha had more branded searches than Friendly Captcha among CAPTCHA and bot protection services worldwide. hCaptcha had about 22,200 branded searches, while Friendly Captcha had 4,400. hCaptcha made up 2% of all CAPTCHA and bot protection service searches we track, and Friendly Captcha accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about CAPTCHA and bot protection services, hCaptcha appeared in one of the five answers and Friendly Captcha in none.

Among CAPTCHA and bot protection services worldwide in September 2026

Who do people search for more?

hCaptcha, about 5 searches for every 1 for Friendly Captcha

hCaptcha 22.2K searchesFriendly Captcha 4.4K searches

Who does AI mention more?

hCaptcha, mentioned in 1 of 5 answers, Friendly Captcha in 0

hCaptcha in 1 of 5Friendly Captcha in 0 of 5

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Top CAPTCHA and bot protection services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, hCaptcha was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Friendly Captcha did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cloudflare Turnstile1st
  2. reCAPTCHA2nd
  3. DataDome3rd
  4. hCaptcha4th
  5. Friendly Captcha–
  6. Arkose Labs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cloudflare Turnstile4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • reCAPTCHA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • hCaptcha1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DataDome1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Friendly Captcha0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arkose Labs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about CAPTCHA and bot protection services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Friendly Captcha or hCaptcha more popular in search?

This chart shows how often people search Google for Friendly Captcha and hCaptcha by name. Each line represents a brand's share of searches for all six CAPTCHA and bot protection services we track, month by month, from English-language searches worldwide.

Friendly Captcha and hCaptcha among CAPTCHA and bot protection services worldwide, by month

Share of searches by month for hCaptcha, Friendly Captcha. The figures are in the table below the chart.

View monthly share of searches table
MonthreCAPTCHACloudflare TurnstilehCaptchaDataDomeFriendly CaptchaArkose Labs
Oct 202588.8%3.9%4.7%1.4%0.76%0.5%
Nov 202585.9%5.6%5.6%1.7%0.74%0.6%
Dec 202586.1%5.6%5.6%1.4%0.74%0.6%
Jan 202686%5.6%5.6%1.4%0.91%0.6%
Feb 202685.8%5.6%5.6%1.7%0.9%0.49%
Mar 202684.2%6.7%5.5%2%1.1%0.58%
Apr 202691.3%4.2%2.8%0.85%0.46%0.3%
May 202692.7%3.6%2.4%0.72%0.39%0.26%
Jun 202692.7%3.6%2.4%0.72%0.39%0.26%
Jul 202693%3.6%2%0.72%0.39%0.26%
Aug 202693%3.6%2%0.72%0.32%0.32%
Sep 202693%3.6%2%0.72%0.39%0.26%

How has the Friendly Captcha and hCaptcha comparison changed over the last 12 months?

3 findings

How did search popularity change for CAPTCHA and bot protection services worldwide in September 2026?

2 changes

  1. In September 2026, Friendly Captcha rose from 6th to 5th among CAPTCHA and bot protection services worldwide.

  2. Estimated monthly branded searches for hCaptcha worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Friendly Captcha’s and hCaptcha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Friendly Captcha

1 branded search term

  • friendly captcha

hCaptcha

1 branded search term

  • hcaptcha

How the Brand Demand Index is measured

Other head-to-heads among CAPTCHA and bot protection services

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