Brandwave

Cloudflare Turnstile vs reCAPTCHA:Which is more popular?

In September 2026, reCAPTCHA had more branded searches than Cloudflare Turnstile among CAPTCHA and bot protection services worldwide. reCAPTCHA had about 1 million branded searches, while Cloudflare Turnstile had 40,500. reCAPTCHA made up 93% of all CAPTCHA and bot protection service searches we track, and Cloudflare Turnstile accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about CAPTCHA and bot protection services, Cloudflare Turnstile appeared in four of the five answers and reCAPTCHA in three. Cloudflare Turnstile was mentioned before reCAPTCHA in every answer.

Among CAPTCHA and bot protection services worldwide in September 2026

Who do people search for more?

reCAPTCHA, about 26 searches for every 1 for Cloudflare Turnstile

reCAPTCHA 1M searchesCloudflare Turnstile 40.5K searches

Who does AI mention more?

Cloudflare Turnstile, mentioned in 4 of 5 answers, reCAPTCHA in 3

Cloudflare Turnstile in 4 of 5reCAPTCHA in 3 of 5

Who does AI recommend more?

Cloudflare Turnstile, named ahead of reCAPTCHA in every answer

Cloudflare Turnstile first in 2reCAPTCHA never first

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Top CAPTCHA and bot protection services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cloudflare Turnstile was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. reCAPTCHA was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Cloudflare Turnstile was listed before reCAPTCHA in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cloudflare Turnstile1st
  2. reCAPTCHA2nd
  3. DataDome3rd
  4. hCaptcha4th
  5. Friendly Captcha–
  6. Arkose Labs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cloudflare Turnstile4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • reCAPTCHA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • hCaptcha1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DataDome1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Friendly Captcha0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arkose Labs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about CAPTCHA and bot protection services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Cloudflare Turnstile or reCAPTCHA more popular in search?

This chart shows how often people search Google for Cloudflare Turnstile and reCAPTCHA by name. Each line represents a brand's share of searches for all six CAPTCHA and bot protection services we track, month by month, from English-language searches worldwide.

Cloudflare Turnstile and reCAPTCHA among CAPTCHA and bot protection services worldwide, by month

Share of searches by month for reCAPTCHA, Cloudflare Turnstile. The figures are in the table below the chart.

View monthly share of searches table
MonthreCAPTCHACloudflare TurnstilehCaptchaDataDomeFriendly CaptchaArkose Labs
Oct 202588.8%3.9%4.7%1.4%0.76%0.5%
Nov 202585.9%5.6%5.6%1.7%0.74%0.6%
Dec 202586.1%5.6%5.6%1.4%0.74%0.6%
Jan 202686%5.6%5.6%1.4%0.91%0.6%
Feb 202685.8%5.6%5.6%1.7%0.9%0.49%
Mar 202684.2%6.7%5.5%2%1.1%0.58%
Apr 202691.3%4.2%2.8%0.85%0.46%0.3%
May 202692.7%3.6%2.4%0.72%0.39%0.26%
Jun 202692.7%3.6%2.4%0.72%0.39%0.26%
Jul 202693%3.6%2%0.72%0.39%0.26%
Aug 202693%3.6%2%0.72%0.32%0.32%
Sep 202693%3.6%2%0.72%0.39%0.26%

How has the Cloudflare Turnstile and reCAPTCHA comparison changed over the last 12 months?

3 findings

How did search popularity change for CAPTCHA and bot protection services worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for reCAPTCHA worldwide rose 103.8% over 12 measured months, from 511K to 1M in September 2026.

  2. Estimated monthly branded searches for Cloudflare Turnstile worldwide rose 82.4% over 12 measured months, from 22.2K to 40.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Cloudflare Turnstile’s and reCAPTCHA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cloudflare Turnstile

1 branded search term

  • cloudflare turnstile

reCAPTCHA

2 branded search terms

  • google recaptcha
  • recaptcha

How the Brand Demand Index is measured

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