CAPTCHA and bot protection services:Which are most popular?

Name: CAPTCHA and bot protection services: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, reCAPTCHA was the most searched CAPTCHA and bot protection service worldwide, accounting for 93% of all searches among the six services we track. When we checked with ChatGPT and Google AI Overviews, Cloudflare Turnstile was mentioned most often, in four of the five answers. Cloudflare Turnstile was recommended most often, coming first in both responses that gave a list.

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Top CAPTCHA and bot protection services in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Cloudflare Turnstile was mentioned most often, in four of the five answers. Cloudflare Turnstile was recommended most often, coming first in both answers that gave a list. reCAPTCHA was second, and DataDome was third. Friendly Captcha, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Cloudflare Turnstile	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
reCAPTCHA	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
hCaptcha	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
DataDome	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Friendly Captcha	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Arkose Labs	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Cloudflare Turnstile4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
reCAPTCHA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
hCaptcha1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DataDome1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Friendly Captcha0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arkose Labs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about CAPTCHA and bot protection services

5 answers

Asked ChatGPT
“What's the best CAPTCHA service for my website?”
Asked ChatGPT
“How do I stop bots signing up on my site?”
1. 1Cloudflare Turnstile
2. 2reCAPTCHA
Asked ChatGPT
“Which bot protection service should an online store use?”
1. 1Cloudflare Turnstile
2. 2DataDome
Searched Google, AI Overview
“captcha for website”
1. 1reCAPTCHA
Searched Google, AI Overview
“bot detection”
1. 1Cloudflare Turnstile

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which CAPTCHA and bot protection services do people search for most?

This chart shows how often people search Google for each CAPTCHA and bot protection service by name. Each line represents a brand's share of searches for all six CAPTCHA and bot protection services we track, month by month, from English-language searches worldwide.

Share of searches among CAPTCHA and bot protection services worldwide, by month

Month	reCAPTCHA	Cloudflare Turnstile	hCaptcha	DataDome	Friendly Captcha	Arkose Labs
Oct 2025	88.8%	3.9%	4.7%	1.4%	0.76%	0.5%
Nov 2025	85.9%	5.6%	5.6%	1.7%	0.74%	0.6%
Dec 2025	86.1%	5.6%	5.6%	1.4%	0.74%	0.6%
Jan 2026	86%	5.6%	5.6%	1.4%	0.91%	0.6%
Feb 2026	85.8%	5.6%	5.6%	1.7%	0.9%	0.49%
Mar 2026	84.2%	6.7%	5.5%	2%	1.1%	0.58%
Apr 2026	91.3%	4.2%	2.8%	0.85%	0.46%	0.3%
May 2026	92.7%	3.6%	2.4%	0.72%	0.39%	0.26%
Jun 2026	92.7%	3.6%	2.4%	0.72%	0.39%	0.26%
Jul 2026	93%	3.6%	2%	0.72%	0.39%	0.26%
Aug 2026	93%	3.6%	2%	0.72%	0.32%	0.32%
Sep 2026	93%	3.6%	2%	0.72%	0.39%	0.26%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	reCAPTCHA Google	93%	1M	0%	0 points
2, held 2nd	Cloudflare Turnstile Cloudflare	3.6%	40.5K	0%	0 points
3, held 3rd	hCaptcha	2%	22.2K	0%	0 points
4, held 4th	DataDome	0.72%	8.1K	0%	0 points
5, moved from 6th to 5th	Friendly Captcha	0.39%	4.4K	+22.2%	+0.1 pointsmoved from 6th to 5th
6, moved from 5th to 6th	Arkose Labs	0.26%	2.9K	-19.4%	-0.1 pointsmoved from 5th to 6th

1.reCAPTCHA
93%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share 0 points.
2.Cloudflare Turnstile
3.6%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
3.hCaptcha
2%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
4.DataDome
0.72%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.Friendly Captcha
0.39%
Moved from 6th to 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
6.Arkose Labs
0.26%
Moved from 5th to 6th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

Which brand is most popular in search among CAPTCHA and bot protection services worldwide?

6 brands

In September 2026, reCAPTCHA was the most searched among CAPTCHA and bot protection services worldwide, with an estimated 1M branded searches, 93% of all searches for the six we track. Cloudflare Turnstile is in 2nd place, 89.4 percentage points behind at 3.6%.

Global CAPTCHA and bot protection services, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
reCAPTCHA	88.8% → 93%	93%Aug 2026	84.2%Mar 2026	1st
Cloudflare Turnstile	3.9% → 3.6%	6.7%Mar 2026	3.6%May 2026	3rd → 2nd
hCaptcha	4.7% → 2%	5.6%Dec 2025	2%Jul 2026	2nd → 3rd
DataDome	1.4% → 0.72%	2%Mar 2026	0.72%May 2026	4th
Friendly Captcha	0.76% → 0.39%	1.1%Mar 2026	0.32%Aug 2026	5th
Arkose Labs	0.5% → 0.26%	0.6%Dec 2025	0.26%May 2026	6th

Each finding as a sentence

Across the 12 months ending September 2026, reCAPTCHA’s share of searches among CAPTCHA and bot protection services worldwide increased from 88.8% to 93%.
Across the 12 months ending September 2026, hCaptcha’s share of searches among CAPTCHA and bot protection services worldwide decreased from 4.7% to 2%.
Across the 12 months ending September 2026, DataDome’s share of searches among CAPTCHA and bot protection services worldwide decreased from 1.4% to 0.72%.
Across the 12 months ending September 2026, reCAPTCHA’s share of searches among CAPTCHA and bot protection services worldwide peaked at 93% in August 2026 and was lowest at 84.2% in March 2026.
Across the 12 months ending September 2026, Cloudflare Turnstile’s share of searches among CAPTCHA and bot protection services worldwide peaked at 6.7% in March 2026 and was lowest at 3.6% in May 2026.
Across the 12 months ending September 2026, hCaptcha’s share of searches among CAPTCHA and bot protection services worldwide peaked at 5.6% in December 2025 and was lowest at 2% in July 2026.
Across the 12 months ending September 2026, DataDome’s share of searches among CAPTCHA and bot protection services worldwide peaked at 2% in March 2026 and was lowest at 0.72% in May 2026.
Across the 12 months ending September 2026, Cloudflare Turnstile rose from 3rd to 2nd among CAPTCHA and bot protection services worldwide.
Across the 12 months ending September 2026, hCaptcha fell from 2nd to 3rd among CAPTCHA and bot protection services worldwide.
Across the 12 months ending September 2026, Friendly Captcha and Arkose Labs held steady: their share of searches among CAPTCHA and bot protection services worldwide each moved less than 0.5 percentage points.

How did search popularity change for CAPTCHA and bot protection services worldwide in September 2026?

5 changes

In September 2026, Friendly Captcha rose from 6th to 5th among CAPTCHA and bot protection services worldwide.
In September 2026, Arkose Labs fell from 5th to 6th among CAPTCHA and bot protection services worldwide.
Estimated monthly branded searches for reCAPTCHA worldwide rose 103.8% over 12 measured months, from 511K to 1M in September 2026.
Estimated monthly branded searches for Cloudflare Turnstile worldwide rose 82.4% over 12 measured months, from 22.2K to 40.5K in September 2026.
Estimated monthly branded searches for hCaptcha worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted for CAPTCHA and bot protection services?

7 search terms

Each brand's share of searches among CAPTCHA and bot protection services comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.