Brandwave

DataDome vs hCaptcha:Which is more popular?

In September 2026, hCaptcha had more branded searches than DataDome among CAPTCHA and bot protection services worldwide. hCaptcha had about 22,200 branded searches, while DataDome had 8,100. hCaptcha made up 2% of all CAPTCHA and bot protection service searches we track, and DataDome accounted for 0.72%. When we asked ChatGPT and Google AI Overviews about CAPTCHA and bot protection services, DataDome and hCaptcha each appeared in one of the five answers. DataDome and hCaptcha were each mentioned first in one of the two answers.

Among CAPTCHA and bot protection services worldwide in September 2026

Who do people search for more?

hCaptcha, about 3 searches for every 1 for DataDome

hCaptcha 22.2K searchesDataDome 8.1K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

DataDome in 1 of 5hCaptcha in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

DataDome first in 1hCaptcha first in 1

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Top CAPTCHA and bot protection services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DataDome and hCaptcha were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. DataDome and hCaptcha were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cloudflare Turnstile1st
  2. reCAPTCHA2nd
  3. DataDome3rd
  4. hCaptcha4th
  5. Friendly Captcha–
  6. Arkose Labs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cloudflare Turnstile4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • reCAPTCHA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • hCaptcha1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DataDome1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Friendly Captcha0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arkose Labs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about CAPTCHA and bot protection services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is DataDome or hCaptcha more popular in search?

This chart shows how often people search Google for DataDome and hCaptcha by name. Each line represents a brand's share of searches for all six CAPTCHA and bot protection services we track, month by month, from English-language searches worldwide.

DataDome and hCaptcha among CAPTCHA and bot protection services worldwide, by month

Share of searches by month for hCaptcha, DataDome. The figures are in the table below the chart.

View monthly share of searches table
MonthreCAPTCHACloudflare TurnstilehCaptchaDataDomeFriendly CaptchaArkose Labs
Oct 202588.8%3.9%4.7%1.4%0.76%0.5%
Nov 202585.9%5.6%5.6%1.7%0.74%0.6%
Dec 202586.1%5.6%5.6%1.4%0.74%0.6%
Jan 202686%5.6%5.6%1.4%0.91%0.6%
Feb 202685.8%5.6%5.6%1.7%0.9%0.49%
Mar 202684.2%6.7%5.5%2%1.1%0.58%
Apr 202691.3%4.2%2.8%0.85%0.46%0.3%
May 202692.7%3.6%2.4%0.72%0.39%0.26%
Jun 202692.7%3.6%2.4%0.72%0.39%0.26%
Jul 202693%3.6%2%0.72%0.39%0.26%
Aug 202693%3.6%2%0.72%0.32%0.32%
Sep 202693%3.6%2%0.72%0.39%0.26%

How has the DataDome and hCaptcha comparison changed over the last 12 months?

3 findings

How did search popularity change for CAPTCHA and bot protection services worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for hCaptcha worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DataDome’s and hCaptcha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DataDome

1 branded search term

  • datadome

hCaptcha

1 branded search term

  • hcaptcha

How the Brand Demand Index is measured

Other head-to-heads among CAPTCHA and bot protection services

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