Cloudflare Turnstile vs hCaptcha:Which is more popular?
In September 2026, Cloudflare Turnstile had more branded searches than hCaptcha among CAPTCHA and bot protection services worldwide. Cloudflare Turnstile had about 40,500 branded searches, while hCaptcha had 22,200. Cloudflare Turnstile made up 3.6% of all CAPTCHA and bot protection service searches we track, and hCaptcha accounted for 2%. When we asked ChatGPT and Google AI Overviews about CAPTCHA and bot protection services, Cloudflare Turnstile appeared in four of the five answers and hCaptcha in one. Cloudflare Turnstile was mentioned before hCaptcha in every answer.
Who do people search for more?
Cloudflare Turnstile, about 82% more searches than hCaptcha
Who does AI mention more?
Cloudflare Turnstile, mentioned in 4 of 5 answers, hCaptcha in 1
Who does AI recommend more?
Cloudflare Turnstile, named ahead of hCaptcha in every answer
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Top CAPTCHA and bot protection services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cloudflare Turnstile was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. hCaptcha was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cloudflare Turnstile was listed before hCaptcha in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cloudflare Turnstile4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
reCAPTCHA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
hCaptcha1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DataDome1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Friendly Captcha0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arkose Labs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about CAPTCHA and bot protection services
5 answers
Asked ChatGPT
“What's the best CAPTCHA service for my website?”
Asked ChatGPT
“How do I stop bots signing up on my site?”
Asked ChatGPT
“Which bot protection service should an online store use?”
Searched Google, AI Overview
“captcha for website”
Searched Google, AI Overview
“bot detection”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Cloudflare Turnstile or hCaptcha more popular in search?
This chart shows how often people search Google for Cloudflare Turnstile and hCaptcha by name. Each line represents a brand's share of searches for all six CAPTCHA and bot protection services we track, month by month, from English-language searches worldwide.
Share of searches by month for Cloudflare Turnstile, hCaptcha. The figures are in the table below the chart.
View monthly share of searches table
| Month | reCAPTCHA | Cloudflare Turnstile | hCaptcha | DataDome | Friendly Captcha | Arkose Labs |
|---|---|---|---|---|---|---|
| Oct 2025 | 88.8% | 3.9% | 4.7% | 1.4% | 0.76% | 0.5% |
| Nov 2025 | 85.9% | 5.6% | 5.6% | 1.7% | 0.74% | 0.6% |
| Dec 2025 | 86.1% | 5.6% | 5.6% | 1.4% | 0.74% | 0.6% |
| Jan 2026 | 86% | 5.6% | 5.6% | 1.4% | 0.91% | 0.6% |
| Feb 2026 | 85.8% | 5.6% | 5.6% | 1.7% | 0.9% | 0.49% |
| Mar 2026 | 84.2% | 6.7% | 5.5% | 2% | 1.1% | 0.58% |
| Apr 2026 | 91.3% | 4.2% | 2.8% | 0.85% | 0.46% | 0.3% |
| May 2026 | 92.7% | 3.6% | 2.4% | 0.72% | 0.39% | 0.26% |
| Jun 2026 | 92.7% | 3.6% | 2.4% | 0.72% | 0.39% | 0.26% |
| Jul 2026 | 93% | 3.6% | 2% | 0.72% | 0.39% | 0.26% |
| Aug 2026 | 93% | 3.6% | 2% | 0.72% | 0.32% | 0.32% |
| Sep 2026 | 93% | 3.6% | 2% | 0.72% | 0.39% | 0.26% |
How has the Cloudflare Turnstile and hCaptcha comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Cloudflare Turnstile took it in March 2026.
- Across the 12 months ending September 2026, Cloudflare Turnstile’s share of searches among CAPTCHA and bot protection services worldwide moved from 3.9% to 3.6%, and its estimated monthly branded searches moved from 22.2K to 40.5K.
- Across the 12 months ending September 2026, hCaptcha’s share of searches among CAPTCHA and bot protection services worldwide moved from 4.7% to 2%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for CAPTCHA and bot protection services worldwide in September 2026?
2 changes
Estimated monthly branded searches for Cloudflare Turnstile worldwide rose 82.4% over 12 measured months, from 22.2K to 40.5K in September 2026.
Estimated monthly branded searches for hCaptcha worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cloudflare Turnstile’s and hCaptcha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cloudflare Turnstile
1 branded search term
- cloudflare turnstile
hCaptcha
1 branded search term
- hcaptcha
Other head-to-heads among CAPTCHA and bot protection services
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