Brandwave

How popular isHaus in search?

In August 2026, there were an estimated 290 branded searches for Haus worldwide which is down 37% over the last 11 months. Haus holds 7% estimated Share of Search among incrementality measurement platforms worldwide and is ranked 4th of 4 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fospha71.7%
  2. INCRMNTAL11.8%
  3. Measured9.4%
  4. Haus7%
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Which incrementality measurement platforms compete with Haus?

Haus against incrementality measurement platforms worldwide, by month

Share of Search by month for Fospha, INCRMNTAL, Measured, Haus. The figures are in the table below the chart.

View monthly share of search table
MonthFosphaINCRMNTALMeasuredHaus
Oct 202572.1%9.6%9.2%9%
Nov 202571.9%9.7%9.7%8.7%
Dec 202569.6%9.1%9.9%11.4%
Jan 202674.9%7.9%8.6%8.6%
Feb 202673.8%8%9.3%8.9%
Mar 202666.2%16%9.7%8.1%
Apr 202668.6%11.1%10.6%9.7%
May 202667.3%16.5%7.9%8.4%
Jun 202666%13%11.7%9.3%
Jul 202671.2%11.8%9.4%7.7%
Aug 202671.7%11.8%9.4%7%
Sep 2026————
  1. 1.Fospha

    71.7%

    held 1st · 3K estimated branded searches · 0% vs prior month · +0.5 points

  2. 2.INCRMNTAL

    11.8%

    held 2nd · 490 estimated branded searches · 0% vs prior month · +0.1 points

  3. 3.Measured

    9.4%

    held 3rd · 390 estimated branded searches · 0% vs prior month · +0.1 points

  4. 4.Haus

    7%

    held 4th · 290 estimated branded searches · -9.4% vs prior month · -0.7 points

Compare search popularity between Haus and its closest rivals

How has branded search demand for Haus changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Haus worldwide fell from 460 to 290.
  • Across the 11 months ending August 2026, Haus’ estimated Share of Search among incrementality measurement platforms worldwide decreased from 9% to 7%.
  • Across the 11 months ending August 2026, Haus’ estimated Share of Search among incrementality measurement platforms worldwide peaked at 11.4% in December 2025 and was lowest at 7% in August 2026.

How did search popularity change for incrementality measurement platforms worldwide in August 2026?

  1. In August 2026, Fospha gained estimated Share of Search among incrementality measurement platforms worldwide, from 71.2% to 71.7%.

  2. In August 2026, Haus lost estimated Share of Search among incrementality measurement platforms worldwide, from 7.7% to 7%.

  3. Estimated monthly branded searches for Measured worldwide fell 17% over 11 measured months, from 470 to 390 in August 2026.

How is Haus measured?

Brandwave collects information about searches that people make online using Haus’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • haus causal mmm
  • haus incrementality
  • haus.io

Do you work for Haus? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Haus your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.