How popular isHardinge?
In September 2026, people searched for Hardinge by name about 5,700 times worldwide, about the same as the previous year. These searches made up 1.4% of all global metal lathe brand searches, placing Hardinge sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about metal lathe brands, Hardinge appeared in two of the five answers and was the joint third most recommended of the seven.
Hardinge is the sixth most searched of 7 competitors and the joint third most recommended in AI answers.
CraftsmanShare of searches 71.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
ClarkeShare of searches 7.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
ENCOShare of searches 7.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
GrizzlyShare of searches 7.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
HardingeShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top metal lathe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hardinge was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hardinge is the joint third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Grizzly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Precision Matthews3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hardinge2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clarke0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ENCO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about metal lathe brands
5 answers
Asked ChatGPT
“Which metal lathe brand should I buy?”
Asked ChatGPT
“What are the best metal lathe brands?”
Asked ChatGPT
“What's the best metal lathe brand for small workshop?”
Searched Google, AI Overview
“metal lathe for beginners”
Searched Google, AI Overview
“small metal lathe”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which metal lathe brands compete with Hardinge?
Share of searches by month for Craftsman, Clarke, ENCO, Grizzly, Hardinge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Craftsman | Clarke | ENCO | Grizzly | Precision Matthews | Hardinge | Jet |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.1% | 9% | 9% | 9% | 2% | 1.6% | 2.2% |
| Nov 2025 | 66.8% | 9% | 9% | 9% | 2.4% | 1.5% | 2.2% |
| Dec 2025 | 71.3% | 7.8% | 6.4% | 9.6% | 2.1% | 1.2% | 1.6% |
| Jan 2026 | 69.9% | 7.7% | 7.7% | 9.4% | 2.1% | 1.3% | 1.9% |
| Feb 2026 | 77.3% | 5.7% | 5.7% | 7% | 1.8% | 1.2% | 1.4% |
| Mar 2026 | 78.1% | 5.7% | 5.7% | 7% | 1.3% | 0.99% | 1.1% |
| Apr 2026 | 75.4% | 6.8% | 5.5% | 8.3% | 1.5% | 1.2% | 1.4% |
| May 2026 | 72.4% | 9.7% | 6.5% | 8% | 1.2% | 1% | 1.1% |
| Jun 2026 | 77.1% | 6.9% | 5.7% | 6.9% | 1.3% | 1% | 1.1% |
| Jul 2026 | 78.1% | 5.8% | 5.8% | 7% | 1.3% | 0.98% | 1.1% |
| Aug 2026 | 75.4% | 6.8% | 6.8% | 6.8% | 1.2% | 1% | 2% |
| Sep 2026 | 71.9% | 7.9% | 7.9% | 7.9% | 1.7% | 1.4% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.9% | 301K | -18.2% | -3.5 points | |
| 2, held 2nd | 7.9% | 33.1K | 0% | +1.1 points | |
| 3, held 3rd | 7.9% | 33.1K | 0% | +1.1 points | |
| 4, held 4th | 7.9% | 33.1K | 0% | +1.1 points | |
| 5, moved from 6th to 5th | 1.7% | 7K | +16.7% | +0.4 pointsmoved from 6th to 5th | |
| 6, moved from 7th to 6th | 1.4% | 5.7K | +16.3% | +0.4 pointsmoved from 7th to 6th | |
| 7, moved from 5th to 7th | 1.3% | 5.4K | -45.5% | -0.7 pointsmoved from 5th to 7th |
71.9%
Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -3.5 points.
2.
Clarke7.9%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +1.1 points.
3.
ENCO7.9%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +1.1 points.
4.
Grizzly7.9%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +1.1 points.
1.7%
Moved from 6th to 5th. 7K estimated branded searches, +16.7% vs prior month. Share +0.4 points.
6.
Hardinge1.4%
Moved from 7th to 6th. 5.7K estimated branded searches, +16.3% vs prior month. Share +0.4 points.
7.
Jet1.3%
Moved from 5th to 7th. 5.4K estimated branded searches, -45.5% vs prior month. Share -0.7 points.
Compare popularity between Hardinge and its closest rivals
Every comparison with Hardinge
6 comparisons
How has branded search demand for Hardinge changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hardinge worldwide held steady at 5.7K.
- Across the 12 months ending September 2026, Hardinge rose from 7th to 6th among metal lathe brands worldwide.
How did search popularity change for metal lathe brands worldwide in September 2026?
6 changes
In September 2026, Clarke gained share of searches among metal lathe brands worldwide, from 6.8% to 7.9%.
In September 2026, ENCO gained share of searches among metal lathe brands worldwide, from 6.8% to 7.9%.
In September 2026, Grizzly gained share of searches among metal lathe brands worldwide, from 6.8% to 7.9%.
In September 2026, Craftsman lost share of searches among metal lathe brands worldwide, from 75.4% to 71.9%.
In September 2026, Jet lost share of searches among metal lathe brands worldwide, from 2% to 1.3%.
In September 2026, Hardinge rose from 7th to 6th among metal lathe brands worldwide.
How are Hardinge’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hardinge’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hardinge
- hardinge lathe
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