ENCO vs Hardinge:Which is more popular?
In September 2026, ENCO had more branded searches than Hardinge among metal lathe brands worldwide. ENCO had about 33,100 branded searches, while Hardinge had 5,700. ENCO made up 7.9% of all metal lathe brand searches we track, and Hardinge accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about metal lathe brands, Hardinge appeared in two of the five answers and ENCO in none.
Who do people search for more?
ENCO, about 6 searches for every 1 for Hardinge
Who does AI mention more?
Hardinge, mentioned in 2 of 5 answers, ENCO in 0
Who does AI recommend more?
Hardinge, the only one of the two named
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Top metal lathe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hardinge was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ENCO did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Grizzly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Precision Matthews3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hardinge2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clarke0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- ENCO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about metal lathe brands
5 answers
Asked ChatGPT
“Which metal lathe brand should I buy?”
Asked ChatGPT
“What are the best metal lathe brands?”
Asked ChatGPT
“What's the best metal lathe brand for small workshop?”
Searched Google, AI Overview
“metal lathe for beginners”
Searched Google, AI Overview
“small metal lathe”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is ENCO or Hardinge more popular in search?
This chart shows how often people search Google for ENCO and Hardinge by name. Each line represents a brand's share of searches for all seven metal lathe brands we track, month by month, from English-language searches worldwide.
Share of searches by month for ENCO, Hardinge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Craftsman | Clarke | ENCO | Grizzly | Precision Matthews | Hardinge | Jet |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.1% | 9% | 9% | 9% | 2% | 1.6% | 2.2% |
| Nov 2025 | 66.8% | 9% | 9% | 9% | 2.4% | 1.5% | 2.2% |
| Dec 2025 | 71.3% | 7.8% | 6.4% | 9.6% | 2.1% | 1.2% | 1.6% |
| Jan 2026 | 69.9% | 7.7% | 7.7% | 9.4% | 2.1% | 1.3% | 1.9% |
| Feb 2026 | 77.3% | 5.7% | 5.7% | 7% | 1.8% | 1.2% | 1.4% |
| Mar 2026 | 78.1% | 5.7% | 5.7% | 7% | 1.3% | 0.99% | 1.1% |
| Apr 2026 | 75.4% | 6.8% | 5.5% | 8.3% | 1.5% | 1.2% | 1.4% |
| May 2026 | 72.4% | 9.7% | 6.5% | 8% | 1.2% | 1% | 1.1% |
| Jun 2026 | 77.1% | 6.9% | 5.7% | 6.9% | 1.3% | 1% | 1.1% |
| Jul 2026 | 78.1% | 5.8% | 5.8% | 7% | 1.3% | 0.98% | 1.1% |
| Aug 2026 | 75.4% | 6.8% | 6.8% | 6.8% | 1.2% | 1% | 2% |
| Sep 2026 | 71.9% | 7.9% | 7.9% | 7.9% | 1.7% | 1.4% | 1.3% |
How has the ENCO and Hardinge comparison changed over the last 12 months?
3 findings
- ENCO was ahead of Hardinge in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ENCO’s share of searches among metal lathe brands worldwide moved from 9% to 7.9%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Hardinge’s share of searches among metal lathe brands worldwide moved from 1.6% to 1.4%, and its estimated monthly branded searches held steady at 5.7K.
How did search popularity change for metal lathe brands worldwide in September 2026?
2 changes
In September 2026, ENCO gained share of searches among metal lathe brands worldwide, from 6.8% to 7.9%.
In September 2026, Hardinge rose from 7th to 6th among metal lathe brands worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using ENCO’s and Hardinge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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