Brandwave

How popular isPrecision Matthews?

In September 2026, people searched for Precision Matthews by name about 7,000 times worldwide, about the same as the previous year. These searches made up 1.7% of all global metal lathe brand searches, placing Precision Matthews fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about metal lathe brands, Precision Matthews appeared in three of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Precision Matthews is the fifth most searched of 7 competitors and the most recommended in AI answers.

  1. CraftsmanShare of searches 71.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. ClarkeShare of searches 7.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. ENCOShare of searches 7.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. GrizzlyShare of searches 7.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Precision MatthewsShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top metal lathe brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Precision Matthews was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Precision Matthews is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Precision Matthews1st
  2. Grizzly2nd
  3. Hardinge3rd
  4. Jet3rd
  5. Craftsman–
  6. Clarke–
  7. ENCO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Grizzly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Precision Matthews3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hardinge2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clarke0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ENCO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about metal lathe brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which metal lathe brands compete with Precision Matthews?

Precision Matthews against metal lathe brands worldwide, by month

Share of searches by month for Craftsman, Clarke, ENCO, Grizzly, Precision Matthews. The figures are in the table below the chart.

View monthly share of searches table
MonthCraftsmanClarkeENCOGrizzlyPrecision MatthewsHardingeJet
Oct 202567.1%9%9%9%2%1.6%2.2%
Nov 202566.8%9%9%9%2.4%1.5%2.2%
Dec 202571.3%7.8%6.4%9.6%2.1%1.2%1.6%
Jan 202669.9%7.7%7.7%9.4%2.1%1.3%1.9%
Feb 202677.3%5.7%5.7%7%1.8%1.2%1.4%
Mar 202678.1%5.7%5.7%7%1.3%0.99%1.1%
Apr 202675.4%6.8%5.5%8.3%1.5%1.2%1.4%
May 202672.4%9.7%6.5%8%1.2%1%1.1%
Jun 202677.1%6.9%5.7%6.9%1.3%1%1.1%
Jul 202678.1%5.8%5.8%7%1.3%0.98%1.1%
Aug 202675.4%6.8%6.8%6.8%1.2%1%2%
Sep 202671.9%7.9%7.9%7.9%1.7%1.4%1.3%
  1. 1.Craftsman

    71.9%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -3.5 points.

  2. 2.Clarke

    7.9%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +1.1 points.

  3. 3.ENCO

    7.9%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Grizzly

    7.9%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +1.1 points.

  5. Moved from 6th to 5th. 7K estimated branded searches, +16.7% vs prior month. Share +0.4 points.

  6. 6.Hardinge

    1.4%

    Moved from 7th to 6th. 5.7K estimated branded searches, +16.3% vs prior month. Share +0.4 points.

  7. 7.Jet

    1.3%

    Moved from 5th to 7th. 5.4K estimated branded searches, -45.5% vs prior month. Share -0.7 points.

Compare popularity between Precision Matthews and its closest rivals

Every comparison with Precision Matthews

6 comparisons

How has branded search demand for Precision Matthews changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Precision Matthews worldwide held steady, from 7.3K to 7K.
  • Across the 12 months ending September 2026, Precision Matthews’ share of searches among metal lathe brands worldwide peaked at 2.4% in November 2025 and was lowest at 1.2% in August 2026.
  • Across the 12 months ending September 2026, Precision Matthews rose from 6th to 5th among metal lathe brands worldwide.

How did search popularity change for metal lathe brands worldwide in September 2026?

6 changes
  1. In September 2026, Clarke gained share of searches among metal lathe brands worldwide, from 6.8% to 7.9%.

  2. In September 2026, ENCO gained share of searches among metal lathe brands worldwide, from 6.8% to 7.9%.

  3. In September 2026, Grizzly gained share of searches among metal lathe brands worldwide, from 6.8% to 7.9%.

  4. In September 2026, Craftsman lost share of searches among metal lathe brands worldwide, from 75.4% to 71.9%.

  5. In September 2026, Jet lost share of searches among metal lathe brands worldwide, from 2% to 1.3%.

  6. In September 2026, Hardinge rose from 7th to 6th among metal lathe brands worldwide.

How are Precision Matthews’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Precision Matthews’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • precision matthews
  • precision matthews lathe

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How the Brand Demand Index is measured

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Is Precision Matthews your brand?

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