Brandwave

Hardinge vs Precision Matthews:Which is more popular?

In September 2026, Precision Matthews had more branded searches than Hardinge among metal lathe brands worldwide. Precision Matthews had about 7,000 branded searches, while Hardinge had 5,700. Precision Matthews made up 1.7% of all metal lathe brand searches we track, and Hardinge accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about metal lathe brands, Precision Matthews appeared in three of the five answers and Hardinge in two. Precision Matthews was mentioned before Hardinge in two out of three answers.

Among metal lathe brands worldwide in September 2026

Who do people search for more?

Precision Matthews, about 23% more searches than Hardinge

Precision Matthews 7K searchesHardinge 5.7K searches

Who does AI mention more?

Precision Matthews, mentioned in 3 of 5 answers, Hardinge in 2

Precision Matthews in 3 of 5Hardinge in 2 of 5

Who does AI recommend more?

Precision Matthews, named ahead of Hardinge in 2 of 3 answers

Precision Matthews first in 2Hardinge first in 1

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Top metal lathe brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Precision Matthews was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hardinge was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Precision Matthews was listed before Hardinge in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Precision Matthews1st
  2. Grizzly2nd
  3. Hardinge3rd
  4. Jet3rd
  5. Craftsman–
  6. Clarke–
  7. ENCO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Grizzly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Precision Matthews3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hardinge2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clarke0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ENCO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about metal lathe brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Hardinge or Precision Matthews more popular in search?

This chart shows how often people search Google for Hardinge and Precision Matthews by name. Each line represents a brand's share of searches for all seven metal lathe brands we track, month by month, from English-language searches worldwide.

Hardinge and Precision Matthews among metal lathe brands worldwide, by month

Share of searches by month for Precision Matthews, Hardinge. The figures are in the table below the chart.

View monthly share of searches table
MonthCraftsmanClarkeENCOGrizzlyPrecision MatthewsHardingeJet
Oct 202567.1%9%9%9%2%1.6%2.2%
Nov 202566.8%9%9%9%2.4%1.5%2.2%
Dec 202571.3%7.8%6.4%9.6%2.1%1.2%1.6%
Jan 202669.9%7.7%7.7%9.4%2.1%1.3%1.9%
Feb 202677.3%5.7%5.7%7%1.8%1.2%1.4%
Mar 202678.1%5.7%5.7%7%1.3%0.99%1.1%
Apr 202675.4%6.8%5.5%8.3%1.5%1.2%1.4%
May 202672.4%9.7%6.5%8%1.2%1%1.1%
Jun 202677.1%6.9%5.7%6.9%1.3%1%1.1%
Jul 202678.1%5.8%5.8%7%1.3%0.98%1.1%
Aug 202675.4%6.8%6.8%6.8%1.2%1%2%
Sep 202671.9%7.9%7.9%7.9%1.7%1.4%1.3%

How has the Hardinge and Precision Matthews comparison changed over the last 12 months?

3 findings

How did search popularity change for metal lathe brands worldwide in September 2026?

2 changes
  1. In September 2026, Hardinge rose from 7th to 6th among metal lathe brands worldwide.

  2. In September 2026, Precision Matthews rose from 6th to 5th among metal lathe brands worldwide.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Hardinge’s and Precision Matthews’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hardinge

2 branded search terms

  • hardinge
  • hardinge lathe

Precision Matthews

2 branded search terms

  • precision matthews
  • precision matthews lathe

How the Brand Demand Index is measured

Other head-to-heads among metal lathe brands

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