Brandwave

Grizzly vs Hardinge:Which is more popular?

In September 2026, Grizzly had more branded searches than Hardinge among metal lathe brands worldwide. Grizzly had about 33,100 branded searches, while Hardinge had 5,700. Grizzly made up 7.9% of all metal lathe brand searches we track, and Hardinge accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about metal lathe brands, Grizzly appeared in all five answers and Hardinge in two. Grizzly was mentioned before Hardinge in two out of three answers.

Among metal lathe brands worldwide in September 2026

Who do people search for more?

Grizzly, about 6 searches for every 1 for Hardinge

Grizzly 33.1K searchesHardinge 5.7K searches

Who does AI mention more?

Grizzly, mentioned in every answer we collected

Grizzly in 5 of 5Hardinge in 2 of 5

Who does AI recommend more?

Grizzly, named ahead of Hardinge in 2 of 3 answers

Grizzly first in 2Hardinge first in 1

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Top metal lathe brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Grizzly appeared in all five answers. Hardinge was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Grizzly was listed before Hardinge in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Precision Matthews1st
  2. Grizzly2nd
  3. Hardinge3rd
  4. Jet3rd
  5. Craftsman–
  6. Clarke–
  7. ENCO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Grizzly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Precision Matthews3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hardinge2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clarke0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ENCO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about metal lathe brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Grizzly or Hardinge more popular in search?

This chart shows how often people search Google for Grizzly and Hardinge by name. Each line represents a brand's share of searches for all seven metal lathe brands we track, month by month, from English-language searches worldwide.

Grizzly and Hardinge among metal lathe brands worldwide, by month

Share of searches by month for Grizzly, Hardinge. The figures are in the table below the chart.

View monthly share of searches table
MonthCraftsmanClarkeENCOGrizzlyPrecision MatthewsHardingeJet
Oct 202567.1%9%9%9%2%1.6%2.2%
Nov 202566.8%9%9%9%2.4%1.5%2.2%
Dec 202571.3%7.8%6.4%9.6%2.1%1.2%1.6%
Jan 202669.9%7.7%7.7%9.4%2.1%1.3%1.9%
Feb 202677.3%5.7%5.7%7%1.8%1.2%1.4%
Mar 202678.1%5.7%5.7%7%1.3%0.99%1.1%
Apr 202675.4%6.8%5.5%8.3%1.5%1.2%1.4%
May 202672.4%9.7%6.5%8%1.2%1%1.1%
Jun 202677.1%6.9%5.7%6.9%1.3%1%1.1%
Jul 202678.1%5.8%5.8%7%1.3%0.98%1.1%
Aug 202675.4%6.8%6.8%6.8%1.2%1%2%
Sep 202671.9%7.9%7.9%7.9%1.7%1.4%1.3%

How has the Grizzly and Hardinge comparison changed over the last 12 months?

3 findings
  • Grizzly was ahead of Hardinge in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Grizzly’s share of searches among metal lathe brands worldwide moved from 9% to 7.9%, and its estimated monthly branded searches held steady at 33.1K.
  • Across the 12 months ending September 2026, Hardinge’s share of searches among metal lathe brands worldwide moved from 1.6% to 1.4%, and its estimated monthly branded searches held steady at 5.7K.

How did search popularity change for metal lathe brands worldwide in September 2026?

2 changes
  1. In September 2026, Grizzly gained share of searches among metal lathe brands worldwide, from 6.8% to 7.9%.

  2. In September 2026, Hardinge rose from 7th to 6th among metal lathe brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Grizzly’s and Hardinge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Grizzly

1 branded search term

  • grizzly tools

Hardinge

2 branded search terms

  • hardinge
  • hardinge lathe

How the Brand Demand Index is measured

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