Brandwave

How popular isHanna Andersson in search?

In September 2026, people searched for Hanna Andersson by name about 201,000 times worldwide, a 45.4% decrease from the previous year. These searches made up 32.1% of all global baby sleepwear brand searches, placing Hanna Andersson first out of nine brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Hanna Andersson32.1%
  2. Little Sleepies32.1%
  3. Kyte Baby14.4%
  4. Love to Dream9.7%
  5. ergoPouch7.9%
  6. Halo2.4%
  7. Carter's1.3%
  8. Woolbabe0.21%
  9. Burt's Bees Baby—
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Which baby sleepwear brands compete with Hanna Andersson?

Hanna Andersson against baby sleepwear brands worldwide, by month

Share of searches by month for Hanna Andersson, Little Sleepies, Kyte Baby, Love to Dream, ergoPouch, Halo. The figures are in the table below the chart.

View monthly share of searches table
MonthHanna AnderssonLittle SleepiesKyte BabyLove to DreamergoPouchHaloCarter'sWoolbabeBurt's Bees Baby
Oct 202542.8%28.6%12.8%5.8%7%1.7%1.1%0.12%—
Nov 202537.9%37.9%11.4%5.1%5.1%1%1.4%0.11%—
Dec 202540.4%33%12.1%5.4%5.4%1.6%1.8%0.12%—
Jan 202628.9%35.4%19.4%7.1%5.8%2.1%1%0.14%—
Feb 202630.5%37.2%13.7%7.5%7.5%2.2%1.1%0.24%—
Mar 202630.1%36.8%13.5%7.4%9.1%1.8%1%0.28%—
Apr 202628.2%34.3%15.4%8.4%10.3%2.1%0.92%0.32%—
May 202625.4%46.5%11.4%6.3%7.7%1.5%0.68%0.46%—
Jun 202630.6%30.6%16.8%9.2%9.2%2.2%1%0.35%—
Jul 202627%32.9%22.1%8.1%6.6%2%0.93%0.26%—
Aug 202630.5%37.4%13.8%7.5%7.5%2.2%0.87%0.15%—
Sep 202632.1%32.1%14.4%9.7%7.9%2.4%1.3%0.21%—

  1. 1.Hanna Andersson

    32.1%

    Moved from 2nd to 1st. 201K estimated branded searches, 0% vs prior month. Share +1.5 points.

  2. 2.Little Sleepies

    32.1%

    Moved from 1st to 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -5.3 points.

  3. 3.Kyte Baby

    14.4%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Love to Dream

    9.7%

    Moved from 5th to 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +2.1 points.

  5. 5.ergoPouch

    7.9%

    Moved from 4th to 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Halo

    2.4%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Carter's

    1.3%

    Held 7th. 8.2K estimated branded searches, +43.9% vs prior month. Share +0.4 points.

  8. 8.Woolbabe

    0.21%

    Held 8th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.

  9. —.Burt's Bees Baby

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Hanna Andersson and its closest rivals

Every comparison with Hanna Andersson

26 comparisons

How has branded search demand for Hanna Andersson changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hanna Andersson worldwide fell from 368K to 201K.
  • Across the 12 months ending September 2026, Hanna Andersson’s share of searches among baby sleepwear brands worldwide decreased from 42.8% to 32.1%.
  • Across the 12 months ending September 2026, Hanna Andersson’s share of searches among baby sleepwear brands worldwide peaked at 42.8% in October 2025 and was lowest at 25.4% in May 2026.

How did search popularity change for baby sleepwear brands worldwide in September 2026?

6 changes

  1. In September 2026, Hanna Andersson overtook Little Sleepies to become the leader among baby sleepwear brands worldwide, with 32.1% of the searches.

  2. In September 2026, Love to Dream overtook ergoPouch to rank 4th among baby sleepwear brands worldwide, with 9.7% of the searches.

  3. In September 2026, Kyte Baby gained share of searches among baby sleepwear brands worldwide, from 13.8% to 14.4%.

  4. In September 2026, Little Sleepies lost share of searches among baby sleepwear brands worldwide, from 37.4% to 32.1%.

  5. Estimated monthly branded searches for Woolbabe worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

  6. Estimated monthly branded searches for ergoPouch worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are Hanna Andersson’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Hanna Andersson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hanna andersson

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How the Brand Demand Index is measured

Where does Hanna Andersson compete?

Hanna Andersson is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Kids clothing brands5th of 154.5%Show ranking
Baby clothing brands3rd of 106%Show ranking
Baby sleepwear brands1st of 932.1%Shown above
Creator with pink hair and a pink jacket

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