Brandwave

Hanna Andersson vs Mini Boden:Which is more popular?

In September 2026, Hanna Andersson had more branded searches than Mini Boden among kids clothing brands worldwide. Hanna Andersson had about 201,000 branded searches, while Mini Boden had 110,000. Hanna Andersson made up 4.5% of all kids clothing brand searches we track, and Mini Boden accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about kids clothing brands, Hanna Andersson appeared in three of the five answers and Mini Boden in one. Hanna Andersson was mentioned before Mini Boden in every answer that named either.

Among kids clothing brands worldwide in September 2026

Who do people search for more?

Hanna Andersson, about 83% more searches than Mini Boden

Hanna Andersson 201K searchesMini Boden 110K searches

Who does AI mention more?

Hanna Andersson, mentioned in 3 of 5 answers, Mini Boden in 1

Hanna Andersson in 3 of 5Mini Boden in 1 of 5

Who does AI recommend more?

Hanna Andersson, named ahead of Mini Boden in 3 of 3 answers

Hanna Andersson first in 3Mini Boden never first

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Top kids clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hanna Andersson was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mini Boden was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hanna Andersson was listed before Mini Boden in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Carter's1st
  2. Old Navy2nd
  3. Hanna Andersson3rd
  4. Primary4th
  5. Cat & Jack5th
  6. Patagonia6th
  7. Gap Kids7th
  8. Tea Collection8th
  9. Mini Boden9th
  10. Janie and Jack10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Old Navy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carter's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hanna Andersson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cat & Jack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gap Kids2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Patagonia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Primary2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Janie and Jack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mini Boden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tea Collection1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about kids clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Hanna Andersson or Mini Boden more popular in search?

This chart shows how often people search Google for Hanna Andersson and Mini Boden by name. Each line represents a brand's share of searches for all 15 kids clothing brands we track, month by month, from English-language searches worldwide.

Hanna Andersson and Mini Boden among kids clothing brands worldwide, by month

Share of searches by month for Hanna Andersson, Mini Boden. The figures are in the table below the chart.

View monthly share of searches table
MonthCarter'sPetit BateauJanie and JackGap KidsHanna AnderssonJoJo Maman BébéMini BodenOshKosh B’goshPolarn O. PyretCat & JackFrugiOld NavyTea CollectionPatagoniaPrimary
Oct 202558.1%9.5%6.4%5.2%7.8%3.6%2.3%1.6%1.9%0.86%0.86%0.57%0.47%0.57%0.3%
Nov 202557.5%9.4%7.7%5.2%7.7%3.3%2.3%1.6%1.9%0.85%0.85%0.46%0.57%0.46%0.24%
Dec 202559.9%8%6.6%5.4%6.6%3.4%2%2%2%0.89%1.1%0.49%0.49%0.49%0.76%
Jan 202655.1%16.5%6%4.1%4.9%3.9%2.7%1.5%1.8%0.81%1.2%0.36%0.44%0.36%0.28%
Feb 202661.7%10.1%6.8%4.5%4.5%3%2.5%1.7%1.7%0.91%0.91%0.41%0.61%0.33%0.31%
Mar 202655.6%11.2%9.1%5%5%3.4%2.7%1.8%2.2%1%1%0.55%0.67%0.3%0.34%
Apr 202660.4%12.1%6.6%3.6%4.4%3%2.4%2%1.6%0.89%1.1%0.49%0.6%0.27%0.29%
May 202658.2%14.3%6.4%3.5%5.2%3.1%2.4%1.9%1.6%0.86%0.86%0.47%0.7%0.26%0.28%
Jun 202655.4%16.7%6.1%4.1%5%3.6%2.2%1.8%1.5%1%1%0.45%0.55%0.25%0.4%
Jul 202653.2%16%7.2%4.8%4.8%3.4%2.2%2.2%1.8%1.4%1.2%0.65%0.65%0.29%0.32%
Aug 202656.3%11.3%6.2%6.2%5.1%3.6%2.8%2.3%2.3%1.2%0.83%0.68%0.68%0.37%0.28%
Sep 202661.8%10.1%6.8%4.5%4.5%2.5%2.5%2%1.7%0.91%0.91%0.5%0.5%0.41%0.3%

How has the Hanna Andersson and Mini Boden comparison changed over the last 12 months?

3 findings

How did search popularity change for kids clothing brands worldwide in September 2026?

1 change

  1. In September 2026, Hanna Andersson lost share of searches among kids clothing brands worldwide, from 5.1% to 4.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hanna Andersson’s and Mini Boden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hanna Andersson

1 branded search term

  • hanna andersson

Mini Boden

1 branded search term

  • mini boden

How the Brand Demand Index is measured

Other head-to-heads among kids clothing brands

Creator with pink hair and a pink jacket

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