How popular isTea Collection in search?
In September 2026, people searched for Tea Collection by name about 22,200 times worldwide, about the same as the previous year. These searches made up 0.5% of all global kids clothing brand searches, placing Tea Collection 13th out of 15 brands. These are worldwide searches for English-language branded terms.
Carter's61.8%
Petit Bateau10.1%
Janie and Jack6.8%
Gap Kids4.5%
Hanna Andersson4.5%
JoJo Maman Bébé2.5%
Mini Boden2.5%- +4 more
Old Navy0.5%
Tea Collection0.5%
Patagonia0.41%- +1 more
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Which kids clothing brands compete with Tea Collection?
Share of searches by month for Carter's, Petit Bateau, Janie and Jack, Gap Kids, Hanna Andersson, JoJo Maman Bébé, Mini Boden, OshKosh B’gosh, Tea Collection. The figures are in the table below the chart.
View monthly share of searches table
| Month | Carter's | Petit Bateau | Janie and Jack | Gap Kids | Hanna Andersson | JoJo Maman Bébé | Mini Boden | OshKosh B’gosh | Polarn O. Pyret | Cat & Jack | Frugi | Old Navy | Tea Collection | Patagonia | Primary |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.1% | 9.5% | 6.4% | 5.2% | 7.8% | 3.6% | 2.3% | 1.6% | 1.9% | 0.86% | 0.86% | 0.57% | 0.47% | 0.57% | 0.3% |
| Nov 2025 | 57.5% | 9.4% | 7.7% | 5.2% | 7.7% | 3.3% | 2.3% | 1.6% | 1.9% | 0.85% | 0.85% | 0.46% | 0.57% | 0.46% | 0.24% |
| Dec 2025 | 59.9% | 8% | 6.6% | 5.4% | 6.6% | 3.4% | 2% | 2% | 2% | 0.89% | 1.1% | 0.49% | 0.49% | 0.49% | 0.76% |
| Jan 2026 | 55.1% | 16.5% | 6% | 4.1% | 4.9% | 3.9% | 2.7% | 1.5% | 1.8% | 0.81% | 1.2% | 0.36% | 0.44% | 0.36% | 0.28% |
| Feb 2026 | 61.7% | 10.1% | 6.8% | 4.5% | 4.5% | 3% | 2.5% | 1.7% | 1.7% | 0.91% | 0.91% | 0.41% | 0.61% | 0.33% | 0.31% |
| Mar 2026 | 55.6% | 11.2% | 9.1% | 5% | 5% | 3.4% | 2.7% | 1.8% | 2.2% | 1% | 1% | 0.55% | 0.67% | 0.3% | 0.34% |
| Apr 2026 | 60.4% | 12.1% | 6.6% | 3.6% | 4.4% | 3% | 2.4% | 2% | 1.6% | 0.89% | 1.1% | 0.49% | 0.6% | 0.27% | 0.29% |
| May 2026 | 58.2% | 14.3% | 6.4% | 3.5% | 5.2% | 3.1% | 2.4% | 1.9% | 1.6% | 0.86% | 0.86% | 0.47% | 0.7% | 0.26% | 0.28% |
| Jun 2026 | 55.4% | 16.7% | 6.1% | 4.1% | 5% | 3.6% | 2.2% | 1.8% | 1.5% | 1% | 1% | 0.45% | 0.55% | 0.25% | 0.4% |
| Jul 2026 | 53.2% | 16% | 7.2% | 4.8% | 4.8% | 3.4% | 2.2% | 2.2% | 1.8% | 1.4% | 1.2% | 0.65% | 0.65% | 0.29% | 0.32% |
| Aug 2026 | 56.3% | 11.3% | 6.2% | 6.2% | 5.1% | 3.6% | 2.8% | 2.3% | 2.3% | 1.2% | 0.83% | 0.68% | 0.68% | 0.37% | 0.28% |
| Sep 2026 | 61.8% | 10.1% | 6.8% | 4.5% | 4.5% | 2.5% | 2.5% | 2% | 1.7% | 0.91% | 0.91% | 0.5% | 0.5% | 0.41% | 0.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.8% | 2.7M | +22.3% | +5.5 points | |
| 2, held 2nd | 10.1% | 450K | 0% | -1.2 points | |
| 3, moved from 4th to 3rd | 6.8% | 301K | +22.4% | +0.6 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 4.5% | 201K | -18.3% | -1.7 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.5% | 201K | 0% | -0.5 points | |
| 6, held 6th | 2.5% | 113K | -21.2% | -1.1 points | |
| 7, held 7th | 2.5% | 110K | 0% | -0.3 points | |
| 8, held 8th | 2% | 90.5K | 0% | -0.2 points | |
| 9, held 9th | 1.7% | 74K | -18.2% | -0.6 points | |
| 10, held 10th | 0.91% | 40.5K | -18.2% | -0.3 points | |
| 11, held 11th | 0.91% | 40.5K | +22.4% | +0.1 points | |
| 12, held 12th | 0.5% | 22.2K | -18.1% | -0.2 points | |
| 13, held 13th | 0.5% | 22.2K | -18.1% | -0.2 points | |
| 14, held 14th | 0.41% | 18.1K | +22.3% | 0 points | |
| 15, held 15th | 0.3% | 13.4K | +19.6% | 0 points |
1.
Carter's61.8%
Held 1st. 2.7M estimated branded searches, +22.3% vs prior month. Share +5.5 points.
10.1%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -1.2 points.
6.8%
Moved from 4th to 3rd. 301K estimated branded searches, +22.4% vs prior month. Share +0.6 points.
4.
Gap Kids4.5%
Moved from 3rd to 4th. 201K estimated branded searches, -18.3% vs prior month. Share -1.7 points.
4.5%
Held 5th. 201K estimated branded searches, 0% vs prior month. Share -0.5 points.
2.5%
Held 6th. 113K estimated branded searches, -21.2% vs prior month. Share -1.1 points.
2.5%
Held 7th. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.
2%
Held 8th. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
1.7%
Held 9th. 74K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
10.
Cat & Jack0.91%
Held 10th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
11.Frugi
0.91%
Held 11th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.1 points.
12.
Old Navy0.5%
Held 12th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.2 points.
0.5%
Held 13th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.2 points.
14.
Patagonia0.41%
Held 14th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.
15.
Primary0.3%
Held 15th. 13.4K estimated branded searches, +19.6% vs prior month. Share 0 points.
Compare search popularity between Tea Collection and its closest rivals
- Tea Collection vs Cat & Jack: compare search popularity
- Tea Collection vs Frugi: compare search popularity
- Tea Collection vs Old Navy: compare search popularity
- Tea Collection vs Patagonia: compare search popularity
- Tea Collection vs Primary: compare search popularity
- Compare Tea Collection with any brand
Every comparison with Tea Collection
14 comparisons
- Carter's vs Tea Collection
- Cat & Jack vs Tea Collection
- Frugi vs Tea Collection
- Gap Kids vs Tea Collection
- Hanna Andersson vs Tea Collection
- Janie and Jack vs Tea Collection
- JoJo Maman Bébé vs Tea Collection
- Mini Boden vs Tea Collection
- Old Navy vs Tea Collection
- OshKosh B’gosh vs Tea Collection
- Petit Bateau vs Tea Collection
- Polarn O. Pyret vs Tea Collection
- Patagonia vs Tea Collection
- Primary vs Tea Collection
How has branded search demand for Tea Collection changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tea Collection worldwide held steady at 22.2K.
- Across the 12 months ending September 2026, Tea Collection rose from 14th to 13th among kids clothing brands worldwide.
How did search popularity change for kids clothing brands worldwide in September 2026?
6 changes
In September 2026, Janie and Jack overtook Gap Kids to rank 3rd among kids clothing brands worldwide, with 6.8% of the searches.
In September 2026, Carter's gained share of searches among kids clothing brands worldwide, from 56.3% to 61.8%.
In September 2026, Gap Kids lost share of searches among kids clothing brands worldwide, from 6.2% to 4.5%.
In September 2026, Petit Bateau lost share of searches among kids clothing brands worldwide, from 11.3% to 10.1%.
In September 2026, JoJo Maman Bébé lost share of searches among kids clothing brands worldwide, from 3.6% to 2.5%.
In September 2026, Polarn O. Pyret lost share of searches among kids clothing brands worldwide, from 2.3% to 1.7%.
How are Tea Collection’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Tea Collection’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tea collection
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