Brandwave

Frugi vs Tea Collection:Which is more popular?

In September 2026, Frugi had more branded searches than Tea Collection among kids clothing brands worldwide. Frugi had about 40,500 branded searches, while Tea Collection had 22,200. Frugi made up 0.91% of all kids clothing brand searches we track, and Tea Collection accounted for 0.5%. When we asked ChatGPT and Google AI Overviews about kids clothing brands, Tea Collection appeared in one of the five answers and Frugi in none.

Among kids clothing brands worldwide in September 2026

Who do people search for more?

Frugi, about 82% more searches than Tea Collection

Frugi 40.5K searchesTea Collection 22.2K searches

Who does AI mention more?

Tea Collection, mentioned in 1 of 5 answers, Frugi in 0

Tea Collection in 1 of 5Frugi in 0 of 5

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Top kids clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tea Collection was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Frugi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Carter's1st
  2. Old Navy2nd
  3. Hanna Andersson3rd
  4. Primary4th
  5. Cat & Jack5th
  6. Patagonia6th
  7. Gap Kids7th
  8. Tea Collection8th
  9. Mini Boden9th
  10. +5 more
  11. Frugi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Old Navy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carter's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hanna Andersson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cat & Jack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gap Kids2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Patagonia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Primary2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Janie and Jack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mini Boden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frugi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about kids clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Frugi or Tea Collection more popular in search?

This chart shows how often people search Google for Frugi and Tea Collection by name. Each line represents a brand's share of searches for all 15 kids clothing brands we track, month by month, from English-language searches worldwide.

Frugi and Tea Collection among kids clothing brands worldwide, by month

Share of searches by month for Frugi, Tea Collection. The figures are in the table below the chart.

View monthly share of searches table
MonthCarter'sPetit BateauJanie and JackGap KidsHanna AnderssonJoJo Maman BébéMini BodenOshKosh B’goshPolarn O. PyretCat & JackFrugiOld NavyTea CollectionPatagoniaPrimary
Oct 202558.1%9.5%6.4%5.2%7.8%3.6%2.3%1.6%1.9%0.86%0.86%0.57%0.47%0.57%0.3%
Nov 202557.5%9.4%7.7%5.2%7.7%3.3%2.3%1.6%1.9%0.85%0.85%0.46%0.57%0.46%0.24%
Dec 202559.9%8%6.6%5.4%6.6%3.4%2%2%2%0.89%1.1%0.49%0.49%0.49%0.76%
Jan 202655.1%16.5%6%4.1%4.9%3.9%2.7%1.5%1.8%0.81%1.2%0.36%0.44%0.36%0.28%
Feb 202661.7%10.1%6.8%4.5%4.5%3%2.5%1.7%1.7%0.91%0.91%0.41%0.61%0.33%0.31%
Mar 202655.6%11.2%9.1%5%5%3.4%2.7%1.8%2.2%1%1%0.55%0.67%0.3%0.34%
Apr 202660.4%12.1%6.6%3.6%4.4%3%2.4%2%1.6%0.89%1.1%0.49%0.6%0.27%0.29%
May 202658.2%14.3%6.4%3.5%5.2%3.1%2.4%1.9%1.6%0.86%0.86%0.47%0.7%0.26%0.28%
Jun 202655.4%16.7%6.1%4.1%5%3.6%2.2%1.8%1.5%1%1%0.45%0.55%0.25%0.4%
Jul 202653.2%16%7.2%4.8%4.8%3.4%2.2%2.2%1.8%1.4%1.2%0.65%0.65%0.29%0.32%
Aug 202656.3%11.3%6.2%6.2%5.1%3.6%2.8%2.3%2.3%1.2%0.83%0.68%0.68%0.37%0.28%
Sep 202661.8%10.1%6.8%4.5%4.5%2.5%2.5%2%1.7%0.91%0.91%0.5%0.5%0.41%0.3%

How has the Frugi and Tea Collection comparison changed over the last 12 months?

3 findings
  • Frugi was ahead of Tea Collection in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Frugi’s share of searches among kids clothing brands worldwide moved from 0.86% to 0.91%, and its estimated monthly branded searches held steady at 40.5K.
  • Across the 12 months ending September 2026, Tea Collection’s share of searches among kids clothing brands worldwide moved from 0.47% to 0.5%, and its estimated monthly branded searches held steady at 22.2K.

How did search popularity change for kids clothing brands worldwide in September 2026?

0 changes

Neither Frugi nor Tea Collection moved beyond provider rounding among kids clothing brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Frugi’s and Tea Collection’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frugi

1 branded search term

  • frugi

Tea Collection

1 branded search term

  • tea collection

How the Brand Demand Index is measured

Other head-to-heads among kids clothing brands

Creator with pink hair and a pink jacket

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