How popular isOshKosh B’gosh?
In September 2026, people searched for OshKosh B’gosh by name about 90,500 times worldwide, a 22.3% increase from the previous year. These searches made up 2% of all global kids clothing brand searches, placing OshKosh B’gosh eighth out of 15 brands. When we asked both ChatGPT and Google AI Overviews about kids clothing brands, OshKosh B’gosh did not appear in any of the answers.
OshKosh B’gosh is the eighth most searched of 15 competitors and not listed in any AI answer.
Carter'sShare of searches 61.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Petit BateauShare of searches 10.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Janie and JackShare of searches 6.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 10th
Gap KidsShare of searches 4.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th- OshKosh B’goshShare of searches 2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top kids clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OshKosh B’gosh did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Old Navy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Carter's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hanna Andersson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cat & Jack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Gap Kids2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Patagonia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Primary2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Janie and Jack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mini Boden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- OshKosh B’gosh0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids clothing brands
5 answers
Asked ChatGPT
“Which kids clothing brand should I buy?”
Asked ChatGPT
“What are the best kids clothing brands?”
Asked ChatGPT
“What's the best kids clothing brand for clothes that last?”
Searched Google, AI Overview
“kids clothes”
Searched Google, AI Overview
“toddler clothes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which kids clothing brands compete with OshKosh B’gosh?
Share of searches by month for Carter's, Petit Bateau, Janie and Jack, Gap Kids, Hanna Andersson, JoJo Maman Bébé, Mini Boden, OshKosh B’gosh. The figures are in the table below the chart.
View monthly share of searches table
| Month | Carter's | Petit Bateau | Janie and Jack | Gap Kids | Hanna Andersson | JoJo Maman Bébé | Mini Boden | OshKosh B’gosh | Polarn O. Pyret | Cat & Jack | Frugi | Old Navy | Tea Collection | Patagonia | Primary |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.1% | 9.5% | 6.4% | 5.2% | 7.8% | 3.6% | 2.3% | 1.6% | 1.9% | 0.86% | 0.86% | 0.57% | 0.47% | 0.57% | 0.3% |
| Nov 2025 | 57.5% | 9.4% | 7.7% | 5.2% | 7.7% | 3.3% | 2.3% | 1.6% | 1.9% | 0.85% | 0.85% | 0.46% | 0.57% | 0.46% | 0.24% |
| Dec 2025 | 59.9% | 8% | 6.6% | 5.4% | 6.6% | 3.4% | 2% | 2% | 2% | 0.89% | 1.1% | 0.49% | 0.49% | 0.49% | 0.76% |
| Jan 2026 | 55.1% | 16.5% | 6% | 4.1% | 4.9% | 3.9% | 2.7% | 1.5% | 1.8% | 0.81% | 1.2% | 0.36% | 0.44% | 0.36% | 0.28% |
| Feb 2026 | 61.7% | 10.1% | 6.8% | 4.5% | 4.5% | 3% | 2.5% | 1.7% | 1.7% | 0.91% | 0.91% | 0.41% | 0.61% | 0.33% | 0.31% |
| Mar 2026 | 55.6% | 11.2% | 9.1% | 5% | 5% | 3.4% | 2.7% | 1.8% | 2.2% | 1% | 1% | 0.55% | 0.67% | 0.3% | 0.34% |
| Apr 2026 | 60.4% | 12.1% | 6.6% | 3.6% | 4.4% | 3% | 2.4% | 2% | 1.6% | 0.89% | 1.1% | 0.49% | 0.6% | 0.27% | 0.29% |
| May 2026 | 58.2% | 14.3% | 6.4% | 3.5% | 5.2% | 3.1% | 2.4% | 1.9% | 1.6% | 0.86% | 0.86% | 0.47% | 0.7% | 0.26% | 0.28% |
| Jun 2026 | 55.4% | 16.7% | 6.1% | 4.1% | 5% | 3.6% | 2.2% | 1.8% | 1.5% | 1% | 1% | 0.45% | 0.55% | 0.25% | 0.4% |
| Jul 2026 | 53.2% | 16% | 7.2% | 4.8% | 4.8% | 3.4% | 2.2% | 2.2% | 1.8% | 1.4% | 1.2% | 0.65% | 0.65% | 0.29% | 0.32% |
| Aug 2026 | 56.3% | 11.3% | 6.2% | 6.2% | 5.1% | 3.6% | 2.8% | 2.3% | 2.3% | 1.2% | 0.83% | 0.68% | 0.68% | 0.37% | 0.28% |
| Sep 2026 | 61.8% | 10.1% | 6.8% | 4.5% | 4.5% | 2.5% | 2.5% | 2% | 1.7% | 0.91% | 0.91% | 0.5% | 0.5% | 0.41% | 0.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.8% | 2.7M | +22.3% | +5.5 points | |
| 2, held 2nd | 10.1% | 450K | 0% | -1.2 points | |
| 3, moved from 4th to 3rd | 6.8% | 301K | +22.4% | +0.6 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 4.5% | 201K | -18.3% | -1.7 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.5% | 201K | 0% | -0.5 points | |
| 6, held 6th | 2.5% | 113K | -21.2% | -1.1 points | |
| 7, held 7th | 2.5% | 110K | 0% | -0.3 points | |
| 8, held 8th | 2% | 90.5K | 0% | -0.2 points | |
| 9, held 9th | 1.7% | 74K | -18.2% | -0.6 points | |
| 10, held 10th | 0.91% | 40.5K | -18.2% | -0.3 points | |
| 11, held 11th | 0.91% | 40.5K | +22.4% | +0.1 points | |
| 12, held 12th | 0.5% | 22.2K | -18.1% | -0.2 points | |
| 13, held 13th | 0.5% | 22.2K | -18.1% | -0.2 points | |
| 14, held 14th | 0.41% | 18.1K | +22.3% | 0 points | |
| 15, held 15th | 0.3% | 13.4K | +19.6% | 0 points |
1.
Carter's61.8%
Held 1st. 2.7M estimated branded searches, +22.3% vs prior month. Share +5.5 points.
10.1%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -1.2 points.
6.8%
Moved from 4th to 3rd. 301K estimated branded searches, +22.4% vs prior month. Share +0.6 points.
4.
Gap Kids4.5%
Moved from 3rd to 4th. 201K estimated branded searches, -18.3% vs prior month. Share -1.7 points.
4.5%
Held 5th. 201K estimated branded searches, 0% vs prior month. Share -0.5 points.
2.5%
Held 6th. 113K estimated branded searches, -21.2% vs prior month. Share -1.1 points.
2.5%
Held 7th. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.
2%
Held 8th. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
1.7%
Held 9th. 74K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
10.
Cat & Jack0.91%
Held 10th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
11.Frugi
0.91%
Held 11th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.1 points.
12.
Old Navy0.5%
Held 12th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.2 points.
0.5%
Held 13th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.2 points.
14.
Patagonia0.41%
Held 14th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.
15.
Primary0.3%
Held 15th. 13.4K estimated branded searches, +19.6% vs prior month. Share 0 points.
Compare popularity between OshKosh B’gosh and its closest rivals
Every comparison with OshKosh B’gosh
14 comparisons
- Carter's vs OshKosh B’gosh
- Gap Kids vs OshKosh B’gosh
- Hanna Andersson vs OshKosh B’gosh
- Janie and Jack vs OshKosh B’gosh
- JoJo Maman Bébé vs OshKosh B’gosh
- Mini Boden vs OshKosh B’gosh
- OshKosh B’gosh vs Petit Bateau
- OshKosh B’gosh vs Polarn O. Pyret
- Cat & Jack vs OshKosh B’gosh
- Frugi vs OshKosh B’gosh
- Old Navy vs OshKosh B’gosh
- OshKosh B’gosh vs Tea Collection
- OshKosh B’gosh vs Patagonia
- OshKosh B’gosh vs Primary
How has branded search demand for OshKosh B’gosh changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for OshKosh B’gosh worldwide rose from 74K to 90.5K.
- Across the 12 months ending September 2026, OshKosh B’gosh rose from 9th to 8th among kids clothing brands worldwide.
How did search popularity change for kids clothing brands worldwide in September 2026?
6 changes
In September 2026, Janie and Jack overtook Gap Kids to rank 3rd among kids clothing brands worldwide, with 6.8% of the searches.
In September 2026, Carter's gained share of searches among kids clothing brands worldwide, from 56.3% to 61.8%.
In September 2026, Gap Kids lost share of searches among kids clothing brands worldwide, from 6.2% to 4.5%.
In September 2026, Petit Bateau lost share of searches among kids clothing brands worldwide, from 11.3% to 10.1%.
In September 2026, JoJo Maman Bébé lost share of searches among kids clothing brands worldwide, from 3.6% to 2.5%.
In September 2026, Polarn O. Pyret lost share of searches among kids clothing brands worldwide, from 2.3% to 1.7%.
How are OshKosh B’gosh’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using OshKosh B’gosh’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- oshkosh bgosh
Who owns OshKosh B’gosh?
OshKosh B’gosh is owned by Carter's. Brandwave also tracks Carter's, owned by the same company, worldwide.
Do you work for OshKosh B’gosh? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is OshKosh B’gosh your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.