OshKosh B’gosh vs Polarn O. Pyret:Which is searched more?
In September 2026, OshKosh B’gosh had more branded searches than Polarn O. Pyret among kids clothing brands worldwide. OshKosh B’gosh had about 90,500 branded searches, while Polarn O. Pyret had 74,000. OshKosh B’gosh made up 2% of all kids clothing brand searches we track, and Polarn O. Pyret accounted for 1.7%. These are worldwide searches for English-language branded terms.
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Is OshKosh B’gosh or Polarn O. Pyret more popular in search?
Compare the brands parents buy children’s clothes from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for OshKosh B’gosh, Polarn O. Pyret. The figures are in the table below the chart.
View monthly share of searches table
| Month | Carter's | Petit Bateau | Janie and Jack | Gap Kids | Hanna Andersson | JoJo Maman Bébé | Mini Boden | OshKosh B’gosh | Polarn O. Pyret | Cat & Jack | Frugi | Old Navy | Tea Collection | Patagonia | Primary |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.1% | 9.5% | 6.4% | 5.2% | 7.8% | 3.6% | 2.3% | 1.6% | 1.9% | 0.86% | 0.86% | 0.57% | 0.47% | 0.57% | 0.3% |
| Nov 2025 | 57.5% | 9.4% | 7.7% | 5.2% | 7.7% | 3.3% | 2.3% | 1.6% | 1.9% | 0.85% | 0.85% | 0.46% | 0.57% | 0.46% | 0.24% |
| Dec 2025 | 59.9% | 8% | 6.6% | 5.4% | 6.6% | 3.4% | 2% | 2% | 2% | 0.89% | 1.1% | 0.49% | 0.49% | 0.49% | 0.76% |
| Jan 2026 | 55.1% | 16.5% | 6% | 4.1% | 4.9% | 3.9% | 2.7% | 1.5% | 1.8% | 0.81% | 1.2% | 0.36% | 0.44% | 0.36% | 0.28% |
| Feb 2026 | 61.7% | 10.1% | 6.8% | 4.5% | 4.5% | 3% | 2.5% | 1.7% | 1.7% | 0.91% | 0.91% | 0.41% | 0.61% | 0.33% | 0.31% |
| Mar 2026 | 55.6% | 11.2% | 9.1% | 5% | 5% | 3.4% | 2.7% | 1.8% | 2.2% | 1% | 1% | 0.55% | 0.67% | 0.3% | 0.34% |
| Apr 2026 | 60.4% | 12.1% | 6.6% | 3.6% | 4.4% | 3% | 2.4% | 2% | 1.6% | 0.89% | 1.1% | 0.49% | 0.6% | 0.27% | 0.29% |
| May 2026 | 58.2% | 14.3% | 6.4% | 3.5% | 5.2% | 3.1% | 2.4% | 1.9% | 1.6% | 0.86% | 0.86% | 0.47% | 0.7% | 0.26% | 0.28% |
| Jun 2026 | 55.4% | 16.7% | 6.1% | 4.1% | 5% | 3.6% | 2.2% | 1.8% | 1.5% | 1% | 1% | 0.45% | 0.55% | 0.25% | 0.4% |
| Jul 2026 | 53.2% | 16% | 7.2% | 4.8% | 4.8% | 3.4% | 2.2% | 2.2% | 1.8% | 1.4% | 1.2% | 0.65% | 0.65% | 0.29% | 0.32% |
| Aug 2026 | 56.3% | 11.3% | 6.2% | 6.2% | 5.1% | 3.6% | 2.8% | 2.3% | 2.3% | 1.2% | 0.83% | 0.68% | 0.68% | 0.37% | 0.28% |
| Sep 2026 | 61.8% | 10.1% | 6.8% | 4.5% | 4.5% | 2.5% | 2.5% | 2% | 1.7% | 0.91% | 0.91% | 0.5% | 0.5% | 0.41% | 0.3% |
How has the OshKosh B’gosh and Polarn O. Pyret comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: OshKosh B’gosh took it in April 2026.
- Across the 12 months ending September 2026, OshKosh B’gosh’s share of searches among kids clothing brands worldwide moved from 1.6% to 2%, and its estimated monthly branded searches moved from 74K to 90.5K.
- Across the 12 months ending September 2026, Polarn O. Pyret’s share of searches among kids clothing brands worldwide moved from 1.9% to 1.7%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for kids clothing brands worldwide in September 2026?
2 changes
In September 2026, Polarn O. Pyret lost share of searches among kids clothing brands worldwide, from 2.3% to 1.7%.
Estimated monthly branded searches for OshKosh B’gosh worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using OshKosh B’gosh’s and Polarn O. Pyret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OshKosh B’gosh
1 branded search term
- oshkosh bgosh
Polarn O. Pyret
1 branded search term
- polarn o pyret
Other head-to-heads among kids clothing brands
Carter's vs Petit Bateau: compare search popularity
Carter's vs Janie and Jack: compare search popularity
Carter's vs Gap Kids: compare search popularity
Carter's vs Hanna Andersson: compare search popularity- Petit Bateau vs Janie and Jack: compare search popularity
- Petit Bateau vs Gap Kids: compare search popularity
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