Brandwave

How popular isGoogle Calendar?

In September 2026, people searched for Google Calendar by name about 11.1 million times worldwide, a 21.4% increase from the previous year. These searches made up 89.5% of all global scheduling app searches, placing Google Calendar first out of ten apps. When we asked both ChatGPT and Google AI Overviews about scheduling apps, Google Calendar appeared in four of the five answers and was the second most recommended of the ten.

Search and AI answers in September 2026

Google Calendar is the most searched of 10 competitors and the second most recommended in AI answers.

  1. Google CalendarShare of searches 89.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. CalendlyShare of searches 8.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. Acuity SchedulingShare of searches 0.89%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Microsoft BookingsShare of searches 0.73%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. SetmoreShare of searches 0.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

+5 more

Google Calendar website (opens in a new tab)

Follow Google Calendar and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top scheduling apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Calendar was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Google Calendar is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Calendly1st
  2. Google Calendar2nd
  3. Acuity Scheduling3rd
  4. Motion4th
  5. Cal.com5th
  6. Setmore6th
  7. TidyCal7th
  8. Microsoft Bookings–
  9. Doodle–
  10. SavvyCal–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Calendar4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Calendly4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acuity Scheduling3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Motion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Setmore1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cal.com1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TidyCal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Microsoft Bookings0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Doodle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SavvyCal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about scheduling apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which scheduling apps compete with Google Calendar?

Google Calendar against scheduling apps worldwide, by month

Share of searches by month for Google Calendar, Calendly. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle CalendarCalendlyAcuity SchedulingMicrosoft BookingsSetmoreCal.comMotionDoodleSavvyCalTidyCal
Oct 202587.3%9.6%1.3%0.86%0.48%0.2%0.21%0.03%0.02%0.01%
Nov 202585%11.4%1.5%0.84%0.57%0.24%0.25%0.04%0.03%0.01%
Dec 202584.8%11.5%1.9%0.69%0.57%0.24%0.25%0.03%0.03%0.01%
Jan 202687.1%9.6%1.6%0.71%0.47%0.2%0.26%0.03%0.03%0.02%
Feb 202685.1%11.4%1.5%0.84%0.57%0.24%0.21%0.04%0.03%0.01%
Mar 202687.2%9.6%1.3%0.86%0.47%0.24%0.21%0.03%0.03%0.02%
Apr 202685%11.4%1.5%0.84%0.57%0.34%0.21%0.04%0.03%0.02%
May 202687%9.7%1.6%0.7%0.47%0.29%0.21%0.04%0.02%0.02%
Jun 202687.2%9.7%1.3%0.86%0.47%0.31%0.17%0.03%0.02%0.02%
Jul 202687.3%9.7%1.3%0.71%0.47%0.29%0.17%0.03%0.02%0.02%
Aug 202689.3%8.1%1.1%0.72%0.4%0.24%0.14%0.03%0.02%0.01%
Sep 202689.5%8.1%0.89%0.73%0.4%0.2%0.12%0.02%0.02%0.01%

  1. 1.Google Calendar

    89.5%

    Held 1st. 11.1M estimated branded searches, +21.4% vs prior month. Share +0.3 points.

  2. 2.Calendly

    8.1%

    Held 2nd. 1M estimated branded searches, +21% vs prior month. Share 0 points.

  3. 3.Acuity Scheduling

    0.89%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Microsoft Bookings

    0.73%

    Held 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share 0 points.

  5. 5.Setmore

    0.4%

    Held 5th. 49.6K estimated branded searches, +22.1% vs prior month. Share 0 points.

  6. 6.Cal.com

    0.2%

    Held 6th. 24.7K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Motion

    0.12%

    Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Doodle

    0.02%

    Held 8th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.SavvyCal

    0.02%

    Held 9th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.TidyCal

    0.01%

    Held 10th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Google Calendar and its closest rivals

Every comparison with Google Calendar

15 comparisons

How has branded search demand for Google Calendar changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Calendar worldwide rose from 9.1M to 11.1M.
  • Across the 12 months ending September 2026, Google Calendar’s share of searches among scheduling apps worldwide increased from 87.3% to 89.5%.
  • Across the 12 months ending September 2026, Google Calendar’s share of searches among scheduling apps worldwide peaked at 89.5% in September 2026 and was lowest at 84.8% in December 2025.

How did search popularity change for scheduling apps worldwide in September 2026?

6 changes

  1. Google Calendar’s share of searches among scheduling apps worldwide has gained ground for 3 months in a row, from 87.2% to 89.5% in September 2026.

  2. Estimated monthly branded searches for Cal.com worldwide rose 15.4% over 12 measured months, from 21.4K to 24.7K in September 2026.

  3. Estimated monthly branded searches for Motion worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

  4. Estimated monthly branded searches for SavvyCal worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

  5. Estimated monthly branded searches for Doodle worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

  6. Estimated monthly branded searches for Acuity Scheduling worldwide fell 18.6% over 12 measured months, from 135K to 110K in September 2026.

How are Google Calendar’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Google Calendar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • google calendar

Do you work for Google Calendar? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Google Calendar compete?

Google Calendar is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Calendar apps2nd of 86.8%Show ranking
Scheduling apps1st of 1089.5%Shown above
Creator with pink hair and a pink jacket

Is Google Calendar your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free