Google Calendar vs Microsoft Bookings:Which is searched more?
In September 2026, Google Calendar had more branded searches than Microsoft Bookings among scheduling apps worldwide. Google Calendar had about 11.1 million branded searches, while Microsoft Bookings had 90,500. Google Calendar made up 89.5% of all scheduling app searches we track, and Microsoft Bookings accounted for 0.73%. These are worldwide searches for English-language branded terms.
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Is Google Calendar or Microsoft Bookings more popular in search?
Compare the scheduling apps operations teams choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Google Calendar, Microsoft Bookings. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Calendar | Calendly | Acuity Scheduling | Microsoft Bookings | Setmore | Cal.com | Motion | Doodle | SavvyCal | TidyCal |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 87.3% | 9.6% | 1.3% | 0.86% | 0.48% | 0.2% | 0.21% | 0.03% | 0.02% | 0.01% |
| Nov 2025 | 85% | 11.4% | 1.5% | 0.84% | 0.57% | 0.24% | 0.25% | 0.04% | 0.03% | 0.01% |
| Dec 2025 | 84.8% | 11.5% | 1.9% | 0.69% | 0.57% | 0.24% | 0.25% | 0.03% | 0.03% | 0.01% |
| Jan 2026 | 87.1% | 9.6% | 1.6% | 0.71% | 0.47% | 0.2% | 0.26% | 0.03% | 0.03% | 0.02% |
| Feb 2026 | 85.1% | 11.4% | 1.5% | 0.84% | 0.57% | 0.24% | 0.21% | 0.04% | 0.03% | 0.01% |
| Mar 2026 | 87.2% | 9.6% | 1.3% | 0.86% | 0.47% | 0.24% | 0.21% | 0.03% | 0.03% | 0.02% |
| Apr 2026 | 85% | 11.4% | 1.5% | 0.84% | 0.57% | 0.34% | 0.21% | 0.04% | 0.03% | 0.02% |
| May 2026 | 87% | 9.7% | 1.6% | 0.7% | 0.47% | 0.29% | 0.21% | 0.04% | 0.02% | 0.02% |
| Jun 2026 | 87.2% | 9.7% | 1.3% | 0.86% | 0.47% | 0.31% | 0.17% | 0.03% | 0.02% | 0.02% |
| Jul 2026 | 87.3% | 9.7% | 1.3% | 0.71% | 0.47% | 0.29% | 0.17% | 0.03% | 0.02% | 0.02% |
| Aug 2026 | 89.3% | 8.1% | 1.1% | 0.72% | 0.4% | 0.24% | 0.14% | 0.03% | 0.02% | 0.01% |
| Sep 2026 | 89.5% | 8.1% | 0.89% | 0.73% | 0.4% | 0.2% | 0.12% | 0.02% | 0.02% | 0.01% |
How has the Google Calendar and Microsoft Bookings comparison changed over the last 12 months?
3 findings
- Google Calendar was ahead of Microsoft Bookings in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Calendar’s share of searches among scheduling apps worldwide moved from 87.3% to 89.5%, and its estimated monthly branded searches moved from 9.1M to 11.1M.
- Across the 12 months ending September 2026, Microsoft Bookings’ share of searches among scheduling apps worldwide moved from 0.86% to 0.73%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for scheduling apps worldwide in September 2026?
1 change
Google Calendar’s share of searches among scheduling apps worldwide has gained ground for 3 months in a row, from 87.2% to 89.5% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Google Calendar’s and Microsoft Bookings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Calendar
1 branded search term
- google calendar
Microsoft Bookings
1 branded search term
- microsoft bookings
Other head-to-heads among scheduling apps
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