Brandwave

How popular isGoogle Calendar in search?

In August 2026, there were an estimated 9.1M branded searches for Google Calendar worldwide which held steady over the last 11 months. Google Calendar holds 11.8% estimated Share of Search among calendar apps worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Outlook88%
  2. Google Calendar11.8%
  3. Apple Calendar0.1%
  4. Fantastical0.04%
  5. Motion0.04%
  6. Reclaim.ai0.02%
  7. Cron<0.01%
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Which calendar apps compete with Google Calendar?

Google Calendar against calendar apps worldwide, by month

Share of Search by month for Outlook, Google Calendar. The figures are in the table below the chart.

View monthly share of search table
MonthOutlookGoogle CalendarApple CalendarFantasticalMotionReclaim.aiCron
Oct 202589.9%9.9%0.07%0.04%0.05%0.02%<0.01%
Nov 202591.6%8.2%0.05%0.04%0.05%0.02%<0.01%
Dec 202593%6.8%0.06%0.04%0.04%0.02%<0.01%
Jan 202689.9%9.9%0.07%0.04%0.06%0.03%<0.01%
Feb 202689.9%9.9%0.07%0.04%0.05%0.02%<0.01%
Mar 202689.9%9.9%0.05%0.04%0.05%0.02%<0.01%
Apr 202691.6%8.2%0.05%0.04%0.04%0.02%<0.01%
May 202691.6%8.2%0.05%0.03%0.04%0.02%<0.01%
Jun 202689.9%9.9%0.07%0.04%0.04%0.01%<0.01%
Jul 202689.9%9.9%0.07%0.04%0.04%0.01%<0.01%
Aug 202688%11.8%0.1%0.04%0.04%0.02%<0.01%
Sep 2026———————
  1. 1.Outlook

    88%

    Held 1st. 68M estimated branded searches, 0% vs prior month. Share -2 points.

  2. Held 2nd. 9.1M estimated branded searches, +22.2% vs prior month. Share +1.9 points.

  3. Held 3rd. 74K estimated branded searches, +49.5% vs prior month. Share 0 points.

  4. Moved from 5th to 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  5. 5.Motion

    0.04%

    Moved from 4th to 5th. 31.3K estimated branded searches, +0.06% vs prior month. Share 0 points.

  6. 6.Reclaim.ai

    0.02%

    Held 6th. 14.8K estimated branded searches, +49.5% vs prior month. Share 0 points.

  7. 7.Cron

    <0.01%

    Held 7th. 880 estimated branded searches, -32.3% vs prior month. Share 0 points.

Compare search popularity between Google Calendar and its closest rivals

How has branded search demand for Google Calendar changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Google Calendar worldwide held steady at 9.1M.
  • Across the 11 months ending August 2026, Google Calendar’s estimated Share of Search among calendar apps worldwide increased from 9.9% to 11.8%.
  • Across the 11 months ending August 2026, Google Calendar’s estimated Share of Search among calendar apps worldwide peaked at 11.8% in August 2026 and was lowest at 6.8% in December 2025.

How did search popularity change for calendar apps worldwide in August 2026?

  1. In August 2026, Google Calendar gained estimated Share of Search among calendar apps worldwide, from 9.9% to 11.8%.

  2. In August 2026, Outlook lost estimated Share of Search among calendar apps worldwide, from 89.9% to 88%.

  3. In August 2026, Fantastical rose from 5th to 4th among calendar apps worldwide.

  4. In August 2026, Motion fell from 4th to 5th among calendar apps worldwide.

  5. Estimated monthly branded searches for Apple Calendar worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

  6. Estimated monthly branded searches for Cron worldwide fell 45% over 11 measured months, from 1.6K to 880 in August 2026.

How is Google Calendar measured?

Brandwave collects information about searches that people make online using Google Calendar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • google calendar

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How the Brand Demand Index is measured

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Is Google Calendar your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.