Google Calendar vs Setmore:Which is more popular?
In September 2026, Google Calendar had more branded searches than Setmore among scheduling apps worldwide. Google Calendar had about 11.1 million branded searches, while Setmore had 49,600. Google Calendar made up 89.5% of all scheduling app searches we track, and Setmore accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about scheduling apps, Google Calendar appeared in four of the five answers and Setmore in one. Google Calendar was mentioned before Setmore in three out of four answers.
Who do people search for more?
Google Calendar, about 224 searches for every 1 for Setmore
Who does AI mention more?
Google Calendar, mentioned in 4 of 5 answers, Setmore in 1
Who does AI recommend more?
Google Calendar, named ahead of Setmore in 3 of 4 answers
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Top scheduling apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Google Calendar was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Setmore was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Google Calendar was listed before Setmore in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Calendar4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Calendly4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Acuity Scheduling3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Motion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Setmore1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cal.com1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TidyCal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Microsoft Bookings0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Doodle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SavvyCal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about scheduling apps
5 answers
Asked ChatGPT
“Which scheduling app should I use?”
Asked ChatGPT
“What are the best scheduling apps?”
Asked ChatGPT
“What's the best scheduling app for a team calendar?”
Searched Google, AI Overview
“scheduling app”
Searched Google, AI Overview
“appointment scheduling app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Google Calendar or Setmore more popular in search?
This chart shows how often people search Google for Google Calendar and Setmore by name. Each line represents a brand's share of searches for all ten scheduling apps we track, month by month, from English-language searches worldwide.
Share of searches by month for Google Calendar, Setmore. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Calendar | Calendly | Acuity Scheduling | Microsoft Bookings | Setmore | Cal.com | Motion | Doodle | SavvyCal | TidyCal |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 87.3% | 9.6% | 1.3% | 0.86% | 0.48% | 0.2% | 0.21% | 0.03% | 0.02% | 0.01% |
| Nov 2025 | 85% | 11.4% | 1.5% | 0.84% | 0.57% | 0.24% | 0.25% | 0.04% | 0.03% | 0.01% |
| Dec 2025 | 84.8% | 11.5% | 1.9% | 0.69% | 0.57% | 0.24% | 0.25% | 0.03% | 0.03% | 0.01% |
| Jan 2026 | 87.1% | 9.6% | 1.6% | 0.71% | 0.47% | 0.2% | 0.26% | 0.03% | 0.03% | 0.02% |
| Feb 2026 | 85.1% | 11.4% | 1.5% | 0.84% | 0.57% | 0.24% | 0.21% | 0.04% | 0.03% | 0.01% |
| Mar 2026 | 87.2% | 9.6% | 1.3% | 0.86% | 0.47% | 0.24% | 0.21% | 0.03% | 0.03% | 0.02% |
| Apr 2026 | 85% | 11.4% | 1.5% | 0.84% | 0.57% | 0.34% | 0.21% | 0.04% | 0.03% | 0.02% |
| May 2026 | 87% | 9.7% | 1.6% | 0.7% | 0.47% | 0.29% | 0.21% | 0.04% | 0.02% | 0.02% |
| Jun 2026 | 87.2% | 9.7% | 1.3% | 0.86% | 0.47% | 0.31% | 0.17% | 0.03% | 0.02% | 0.02% |
| Jul 2026 | 87.3% | 9.7% | 1.3% | 0.71% | 0.47% | 0.29% | 0.17% | 0.03% | 0.02% | 0.02% |
| Aug 2026 | 89.3% | 8.1% | 1.1% | 0.72% | 0.4% | 0.24% | 0.14% | 0.03% | 0.02% | 0.01% |
| Sep 2026 | 89.5% | 8.1% | 0.89% | 0.73% | 0.4% | 0.2% | 0.12% | 0.02% | 0.02% | 0.01% |
How has the Google Calendar and Setmore comparison changed over the last 12 months?
3 findings
- Google Calendar was ahead of Setmore in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Calendar’s share of searches among scheduling apps worldwide moved from 87.3% to 89.5%, and its estimated monthly branded searches moved from 9.1M to 11.1M.
- Across the 12 months ending September 2026, Setmore’s share of searches among scheduling apps worldwide moved from 0.48% to 0.4%, and its estimated monthly branded searches moved from 50K to 49.6K.
How did search popularity change for scheduling apps worldwide in September 2026?
1 change
Google Calendar’s share of searches among scheduling apps worldwide has gained ground for 3 months in a row, from 87.2% to 89.5% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Google Calendar’s and Setmore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Calendar
1 branded search term
- google calendar
Setmore
2 branded search terms
- setmore
- setmore appointment scheduling
Other head-to-heads among scheduling apps
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