Brandwave

How popular isGem in search?

In August 2026, there were an estimated 5.4K branded searches for Gem worldwide which is up 50.3% over the last 11 months. Gem holds 27.9% estimated Share of Search among recruiting CRM platforms worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Avature54.2%
  2. Gem27.9%
  3. Beamery15.1%
  4. GR8 People2.1%
  5. Phenom0.72%
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Which recruiting CRM platforms compete with Gem?

Gem against recruiting CRM platforms worldwide, by month

Share of Search by month for Avature, Gem, Beamery, GR8 People. The figures are in the table below the chart.

View monthly share of search table
MonthAvatureGemBeameryGR8 PeoplePhenom
Oct 202557.5%15.7%23.9%2.1%0.74%
Nov 202560.2%16.5%20.4%2.2%0.64%
Dec 202558.8%19.4%19.5%1.4%0.91%
Jan 202660.7%16.6%20.4%1.5%0.78%
Feb 202662.4%17.5%17.7%1.6%0.82%
Mar 202657.8%19.7%19.9%1.8%0.76%
Apr 202655.3%18.7%23%2.1%0.88%
May 202660.2%20.2%16.4%2.3%0.94%
Jun 202657.4%23.7%15.8%2.2%0.91%
Jul 202657%23.9%16.1%2.2%0.92%
Aug 202654.2%27.9%15.1%2.1%0.72%
Sep 2026—————

  1. 1.Avature

    54.2%

    held 1st · 10.5K estimated branded searches · -0.09% vs prior month · -2.8 points

  2. 2.Gem

    27.9%

    held 2nd · 5.4K estimated branded searches · +22.7% vs prior month · +4 points

  3. 3.Beamery

    15.1%

    held 3rd · 2.9K estimated branded searches · -1% vs prior month · -0.9 points

  4. 4.GR8 People

    2.1%

    held 4th · 400 estimated branded searches · 0% vs prior month · -0.1 points

  5. 5.Phenom

    0.72%

    held 5th · 140 estimated branded searches · -17.6% vs prior month · -0.2 points

Compare search popularity between Gem and its closest rivals

How has branded search demand for Gem changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gem worldwide rose from 3.6K to 5.4K.
  • Across the 11 months ending August 2026, Gem’s estimated Share of Search among recruiting CRM platforms worldwide increased from 15.7% to 27.9%.
  • Across the 11 months ending August 2026, Gem rose from 3rd to 2nd among recruiting CRM platforms worldwide.

How did search popularity change for recruiting CRM platforms worldwide in August 2026?

  1. In August 2026, Gem gained estimated Share of Search among recruiting CRM platforms worldwide, from 23.9% to 27.9%.

  2. In August 2026, Avature lost estimated Share of Search among recruiting CRM platforms worldwide, from 57% to 54.2%.

  3. In August 2026, Beamery lost estimated Share of Search among recruiting CRM platforms worldwide, from 16.1% to 15.1%.

  4. Estimated monthly branded searches for GR8 People worldwide fell 18.4% over 11 measured months, from 490 to 400 in August 2026.

  5. Estimated monthly branded searches for Phenom worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

How is Gem measured?

Brandwave collects information about searches that people make online using Gem’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • gem com
  • gem talent crm

Do you work for Gem? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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