Fetcher vs Gem:Which is more popular?
In September 2026, Fetcher had more branded searches than Gem among AI recruiting tools worldwide. Fetcher had about 20 branded searches, while Gem had 10. Fetcher made up 0.01% of all AI recruiting tool searches we track, and Gem accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about AI recruiting tools, Fetcher and Gem each appeared in two of the five answers. Fetcher and Gem were each mentioned first in two of the four answers that named either.
Who do people search for more?
Fetcher, about 2 searches for every 1 for Gem
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top AI recruiting tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fetcher was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Gem was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fetcher and Gem were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Juicebox4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Workable3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Paradox3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
hireEZ3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SeekOut2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Fetcher2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gem2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HireVue1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Eightfold AI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI recruiting tools
5 answers
Asked ChatGPT
“Which AI recruiting tool should I use?”
Asked ChatGPT
“What are the best AI recruiting tools?”
Asked ChatGPT
“What's the best AI recruiting tool for candidate screening and sourcing?”
Searched Google, AI Overview
“ai recruiting tool”
Searched Google, AI Overview
“recruiting software ai”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Fetcher or Gem more popular in search?
This chart shows how often people search Google for Fetcher and Gem by name. Each line represents a brand's share of searches for all nine AI recruiting tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Fetcher, Gem. The figures are in the table below the chart.
View monthly share of searches table
| Month | Workable | HireVue | Eightfold AI | SeekOut | Juicebox | Paradox | hireEZ | Fetcher | Gem |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.9% | 29.8% | 7.3% | 10.9% | 4% | 5.3% | 4.9% | 0.03% | 0% |
| Nov 2025 | 35.3% | 27.5% | 10.1% | 12.3% | 5.5% | 4.8% | 4.5% | 0.03% | <0.01% |
| Dec 2025 | 40.1% | 25.9% | 9.5% | 11.6% | 4.2% | 4.5% | 4.2% | 0.02% | <0.01% |
| Jan 2026 | 40.1% | 25.9% | 11.6% | 9.5% | 4.2% | 4.5% | 4.2% | 0.03% | <0.01% |
| Feb 2026 | 41% | 26.5% | 9.7% | 9.7% | 4.3% | 4.6% | 4.3% | 0.02% | <0.01% |
| Mar 2026 | 36.9% | 29% | 10.6% | 8.7% | 5.8% | 4.1% | 4.8% | 0.01% | <0.01% |
| Apr 2026 | 40.4% | 26.2% | 9.6% | 9.6% | 5.2% | 3.8% | 5.2% | 0.03% | <0.01% |
| May 2026 | 41.9% | 22.1% | 8.1% | 9.9% | 9.9% | 3.8% | 4.4% | 0.02% | 0.02% |
| Jun 2026 | 40% | 21% | 14.1% | 9.4% | 7.7% | 3.7% | 4.2% | 0.02% | <0.01% |
| Jul 2026 | 35.5% | 22.9% | 15.3% | 10.2% | 8.4% | 3.9% | 3.7% | 0.01% | <0.01% |
| Aug 2026 | 37.5% | 24.6% | 11% | 9% | 11% | 3.5% | 3.3% | 0.01% | <0.01% |
| Sep 2026 | 40.6% | 26.2% | 11.7% | 9.6% | 5.2% | 3.7% | 2.9% | 0.01% | <0.01% |
How has the Fetcher and Gem comparison changed over the last 12 months?
3 findings
- Fetcher was ahead of Gem in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fetcher’s share of searches among AI recruiting tools worldwide moved from 0.03% to 0.01%, and its estimated monthly branded searches moved from 50 to 20.
- Across the 12 months ending September 2026, Gem’s share of searches among AI recruiting tools worldwide moved from 0% to <0.01%, and its estimated monthly branded searches moved from 0 to 10.
How did search popularity change for AI recruiting tools worldwide in September 2026?
1 change
Estimated monthly branded searches for Fetcher worldwide fell 60% over 12 measured months, from 50 to 20 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fetcher’s and Gem’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among AI recruiting tools
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