Gem vs Phenom:Which is more popular by branded search?
In August 2026, Gem had more branded searches than Phenom among recruiting CRM platforms worldwide. Gem was estimated to have 5.4K branded searches compared to Phenom’s 140, and held a 27.9% Share of Search versus Phenom’s 0.72%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Gem or Phenom?
Compare tools for nurturing candidate relationships and managing talent pipelines. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gem, Phenom. The figures are in the table below the chart.
View monthly share of search table
| Month | Avature | Gem | Beamery | GR8 People | Phenom |
|---|---|---|---|---|---|
| Oct 2025 | 57.5% | 15.7% | 23.9% | 2.1% | 0.74% |
| Nov 2025 | 60.2% | 16.5% | 20.4% | 2.2% | 0.64% |
| Dec 2025 | 58.8% | 19.4% | 19.5% | 1.4% | 0.91% |
| Jan 2026 | 60.7% | 16.6% | 20.4% | 1.5% | 0.78% |
| Feb 2026 | 62.4% | 17.5% | 17.7% | 1.6% | 0.82% |
| Mar 2026 | 57.8% | 19.7% | 19.9% | 1.8% | 0.76% |
| Apr 2026 | 55.3% | 18.7% | 23% | 2.1% | 0.88% |
| May 2026 | 60.2% | 20.2% | 16.4% | 2.3% | 0.94% |
| Jun 2026 | 57.4% | 23.7% | 15.8% | 2.2% | 0.91% |
| Jul 2026 | 57% | 23.9% | 16.1% | 2.2% | 0.92% |
| Aug 2026 | 54.2% | 27.9% | 15.1% | 2.1% | 0.72% |
| Sep 2026 | — | — | — | — | — |
How has the Gem and Phenom comparison changed over the last 12 months?
3 findings
- Gem was ahead of Phenom in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gem’s estimated Share of Search among recruiting CRM platforms worldwide moved from 15.7% to 27.9%, and its estimated monthly branded searches moved from 3.6K to 5.4K.
- Across the 11 months ending August 2026, Phenom’s estimated Share of Search among recruiting CRM platforms worldwide moved from 0.74% to 0.72%, and its estimated monthly branded searches moved from 170 to 140.
How did search popularity change for recruiting CRM platforms worldwide in August 2026?
2 changes
In August 2026, Gem gained estimated Share of Search among recruiting CRM platforms worldwide, from 23.9% to 27.9%.
Estimated monthly branded searches for Phenom worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Gem’s and Phenom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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