Gem vs SeekOut:Which is more popular?
In September 2026, SeekOut had more branded searches than Gem among AI recruiting tools worldwide. SeekOut had about 14,800 branded searches, while Gem had 10. SeekOut made up 9.6% of all AI recruiting tool searches we track, and Gem accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about AI recruiting tools, Gem and SeekOut each appeared in two of the five answers. Gem was mentioned before SeekOut in two out of three answers that named either.
Who do people search for more?
SeekOut, about 1480 searches for every 1 for Gem
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Gem, named ahead of SeekOut in 2 of 3 answers
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Top AI recruiting tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gem and SeekOut were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gem was listed before SeekOut in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Juicebox4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Workable3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Paradox3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
hireEZ3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- SeekOut2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fetcher2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Gem2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HireVue1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Eightfold AI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI recruiting tools
5 answers
Asked ChatGPT
“Which AI recruiting tool should I use?”
Asked ChatGPT
“What are the best AI recruiting tools?”
Asked ChatGPT
“What's the best AI recruiting tool for candidate screening and sourcing?”
Searched Google, AI Overview
“ai recruiting tool”
Searched Google, AI Overview
“recruiting software ai”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Gem or SeekOut more popular in search?
This chart shows how often people search Google for Gem and SeekOut by name. Each line represents a brand's share of searches for all nine AI recruiting tools we track, month by month, from English-language searches worldwide.
Share of searches by month for SeekOut, Gem. The figures are in the table below the chart.
View monthly share of searches table
| Month | Workable | HireVue | Eightfold AI | SeekOut | Juicebox | Paradox | hireEZ | Fetcher | Gem |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.9% | 29.8% | 7.3% | 10.9% | 4% | 5.3% | 4.9% | 0.03% | 0% |
| Nov 2025 | 35.3% | 27.5% | 10.1% | 12.3% | 5.5% | 4.8% | 4.5% | 0.03% | <0.01% |
| Dec 2025 | 40.1% | 25.9% | 9.5% | 11.6% | 4.2% | 4.5% | 4.2% | 0.02% | <0.01% |
| Jan 2026 | 40.1% | 25.9% | 11.6% | 9.5% | 4.2% | 4.5% | 4.2% | 0.03% | <0.01% |
| Feb 2026 | 41% | 26.5% | 9.7% | 9.7% | 4.3% | 4.6% | 4.3% | 0.02% | <0.01% |
| Mar 2026 | 36.9% | 29% | 10.6% | 8.7% | 5.8% | 4.1% | 4.8% | 0.01% | <0.01% |
| Apr 2026 | 40.4% | 26.2% | 9.6% | 9.6% | 5.2% | 3.8% | 5.2% | 0.03% | <0.01% |
| May 2026 | 41.9% | 22.1% | 8.1% | 9.9% | 9.9% | 3.8% | 4.4% | 0.02% | 0.02% |
| Jun 2026 | 40% | 21% | 14.1% | 9.4% | 7.7% | 3.7% | 4.2% | 0.02% | <0.01% |
| Jul 2026 | 35.5% | 22.9% | 15.3% | 10.2% | 8.4% | 3.9% | 3.7% | 0.01% | <0.01% |
| Aug 2026 | 37.5% | 24.6% | 11% | 9% | 11% | 3.5% | 3.3% | 0.01% | <0.01% |
| Sep 2026 | 40.6% | 26.2% | 11.7% | 9.6% | 5.2% | 3.7% | 2.9% | 0.01% | <0.01% |
How has the Gem and SeekOut comparison changed over the last 12 months?
3 findings
- SeekOut was ahead of Gem in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gem’s share of searches among AI recruiting tools worldwide moved from 0% to <0.01%, and its estimated monthly branded searches moved from 0 to 10.
- Across the 12 months ending September 2026, SeekOut’s share of searches among AI recruiting tools worldwide moved from 10.9% to 9.6%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for AI recruiting tools worldwide in September 2026?
1 change
In September 2026, SeekOut overtook Juicebox to rank 4th among AI recruiting tools worldwide, with 9.6% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gem’s and SeekOut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among AI recruiting tools
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