How popular isFullstory in search?
In August 2026, there were an estimated 15.5K branded searches for Fullstory worldwide which is down 19% over the last 11 months. Fullstory holds 6.4% estimated Share of Search among heatmap and session replay tools worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Microsoft Clarity68%
Hotjar21.5%
Fullstory6.4%Mouseflow2.2%
Lucky Orange1.8%
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Which heatmap and session replay tools compete with Fullstory?
Share of Search by month for Microsoft Clarity, Hotjar, Fullstory, Mouseflow. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Clarity | Hotjar | Fullstory | Mouseflow | Lucky Orange |
|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 48.8% | 6.8% | 2.9% | 2.4% |
| Nov 2025 | 43.5% | 44.5% | 6.2% | 3.2% | 2.6% |
| Dec 2025 | 48.2% | 40.8% | 5.7% | 2.9% | 2.4% |
| Jan 2026 | 49.2% | 41.2% | 4.8% | 2.4% | 2.4% |
| Feb 2026 | 60.4% | 28.9% | 4.9% | 2.9% | 3% |
| Mar 2026 | 60% | 28.5% | 5% | 3.6% | 2.9% |
| Apr 2026 | 59.8% | 29% | 5.8% | 2.9% | 2.4% |
| May 2026 | 68.7% | 23.1% | 3.7% | 2.2% | 2.3% |
| Jun 2026 | 61.2% | 29.3% | 5.8% | 2% | 1.7% |
| Jul 2026 | 69.8% | 21.9% | 4.4% | 2.3% | 1.5% |
| Aug 2026 | 68% | 21.5% | 6.4% | 2.2% | 1.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68% | 166K | -0.78% | -1.8 points | |
| 2, held 2nd | 21.5% | 52.4K | 0% | -0.4 points | |
| 3, held 3rd | 6.4% | 15.5K | +46.1% | +1.9 points | |
| 4, held 4th | 2.2% | 5.4K | 0% | 0 points | |
| 5, held 5th | 1.8% | 4.5K | +22.3% | +0.3 points |
68%
Held 1st. 166K estimated branded searches, -0.78% vs prior month. Share -1.8 points.
2.
21.5%
Held 2nd. 52.4K estimated branded searches, 0% vs prior month. Share -0.4 points.
6.4%
Held 3rd. 15.5K estimated branded searches, +46.1% vs prior month. Share +1.9 points.
2.2%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
1.8%
Held 5th. 4.5K estimated branded searches, +22.3% vs prior month. Share +0.3 points.
Compare search popularity between Fullstory and its closest rivals
How has branded search demand for Fullstory changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Fullstory worldwide fell from 19.1K to 15.5K.
- Across the 11 months ending August 2026, Fullstory’s estimated Share of Search among heatmap and session replay tools worldwide peaked at 6.8% in October 2025 and was lowest at 3.7% in May 2026.
How did search popularity change for heatmap and session replay tools worldwide in August 2026?
5 changes
In August 2026, Fullstory gained estimated Share of Search among heatmap and session replay tools worldwide, from 4.4% to 6.4%.
In August 2026, Microsoft Clarity lost estimated Share of Search among heatmap and session replay tools worldwide, from 69.8% to 68%.
Estimated monthly branded searches for Hotjar worldwide fell 62% over 11 measured months, from 138K to 52.4K in August 2026.
Estimated monthly branded searches for Mouseflow worldwide fell 33.4% over 11 measured months, from 8.1K to 5.4K in August 2026.
Estimated monthly branded searches for Lucky Orange worldwide fell 32.7% over 11 measured months, from 6.7K to 4.5K in August 2026.
Where does Fullstory compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Heatmap and session replay tools | 3rd of 5 | 6.4% | Shown above |
| Session replay tools | 2nd of 6 | 14.1% | Show ranking |
| Digital experience analytics platforms | 1st of 5 | 33.8% | Show ranking |
How is Fullstory measured?
Brandwave collects information about searches that people make online using Fullstory’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- fullstory
- fullstory pricing
- fullstory session replay
- fullstory software
- fullstory.com
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Is Fullstory your brand?
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