How popular isForma in search?
In August 2026, there were an estimated 990 branded searches for Forma worldwide which is down 10% over the last 11 months. Forma holds 4.5% estimated Share of Search among flexible employee benefits platforms worldwide and is ranked 4th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which flexible employee benefits platforms compete with Forma?
Share of Search by month for Benepass, Ben, Espresa, Forma. The figures are in the table below the chart.
View monthly share of search table
| Month | Benepass | Ben | Espresa | Forma | Compt |
|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 23% | 19.4% | 5.7% | 0.21% |
| Nov 2025 | 55.6% | 20.2% | 17.1% | 6.9% | 0.18% |
| Dec 2025 | 65.8% | 15.3% | 11.2% | 7.5% | 0.18% |
| Jan 2026 | 68.8% | 14% | 11.5% | 5.4% | 0.21% |
| Feb 2026 | 69% | 16.2% | 9.5% | 5.2% | 0.15% |
| Mar 2026 | 62.6% | 22.1% | 10.4% | 4.6% | 0.27% |
| Apr 2026 | 66.4% | 18.9% | 9.1% | 5.4% | 0.25% |
| May 2026 | 61.8% | 20.8% | 12.5% | 4.7% | 0.17% |
| Jun 2026 | 65.7% | 18.2% | 11% | 4.8% | 0.26% |
| Jul 2026 | 67.1% | 16.9% | 11.3% | 4.5% | 0.22% |
| Aug 2026 | 67.3% | 16.8% | 11.3% | 4.5% | 0.18% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.3% | 14.9K | -0.27% | +0.2 points | |
| 2, held 2nd | 16.8% | 3.7K | -1.3% | -0.1 points | |
| 3, held 3rd | 11.3% | 2.5K | -0.8% | 0 points | |
| 4, held 4th | 4.5% | 990 | 0% | 0 points | |
| 5, held 5th | 0.18% | 40 | -20% | 0 points |
1.
Benepass67.3%
held 1st · 14.9K estimated branded searches · -0.27% vs prior month · +0.2 points
2.
Ben16.8%
held 2nd · 3.7K estimated branded searches · -1.3% vs prior month · -0.1 points
3.
Espresa11.3%
held 3rd · 2.5K estimated branded searches · -0.8% vs prior month · 0 points
4.
Forma4.5%
held 4th · 990 estimated branded searches · 0% vs prior month · 0 points
5.
Compt0.18%
held 5th · 40 estimated branded searches · -20% vs prior month · 0 points
Compare search popularity between Forma and its closest rivals
How has branded search demand for Forma changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Forma worldwide fell from 1.1K to 990.
- Across the 11 months ending August 2026, Forma’s estimated Share of Search among flexible employee benefits platforms worldwide decreased from 5.7% to 4.5%.
- Across the 11 months ending August 2026, Forma’s estimated Share of Search among flexible employee benefits platforms worldwide peaked at 7.5% in December 2025 and was lowest at 4.5% in July 2026.
How did search popularity change for flexible employee benefits platforms worldwide in August 2026?
4 changes
Benepass’ estimated Share of Search among flexible employee benefits platforms worldwide has gained ground for 3 months in a row, from 61.8% to 67.3% in August 2026.
Ben’s estimated Share of Search among flexible employee benefits platforms worldwide has lost ground for 3 months in a row, from 20.8% to 16.8% in August 2026.
Estimated monthly branded searches for Espresa worldwide fell 33.4% over 11 measured months, from 3.7K to 2.5K in August 2026.
Estimated monthly branded searches for Forma worldwide fell 10% over 11 measured months, from 1.1K to 990 in August 2026.
How is Forma measured?
Brandwave collects information about searches that people make online using Forma’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- forma benefits
- forma benefits platform
- forma employee benefits
- forma flexible benefits
- joinforma
- joinforma com
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Is Forma your brand?
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