Espresa vs Forma:Which is more popular by branded search?
In August 2026, Espresa had more branded searches than Forma among flexible employee benefits platforms worldwide. Espresa was estimated to have 2.5K branded searches compared to Forma’s 990, and held an 11.3% Share of Search versus Forma’s 4.5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Espresa or Forma?
Compare platforms for administering flexible benefits and employee spending allowances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Espresa, Forma. The figures are in the table below the chart.
View monthly share of search table
| Month | Benepass | Ben | Espresa | Forma | Compt |
|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 23% | 19.4% | 5.7% | 0.21% |
| Nov 2025 | 55.6% | 20.2% | 17.1% | 6.9% | 0.18% |
| Dec 2025 | 65.8% | 15.3% | 11.2% | 7.5% | 0.18% |
| Jan 2026 | 68.8% | 14% | 11.5% | 5.4% | 0.21% |
| Feb 2026 | 69% | 16.2% | 9.5% | 5.2% | 0.15% |
| Mar 2026 | 62.6% | 22.1% | 10.4% | 4.6% | 0.27% |
| Apr 2026 | 66.4% | 18.9% | 9.1% | 5.4% | 0.25% |
| May 2026 | 61.8% | 20.8% | 12.5% | 4.7% | 0.17% |
| Jun 2026 | 65.7% | 18.2% | 11% | 4.8% | 0.26% |
| Jul 2026 | 67.1% | 16.9% | 11.3% | 4.5% | 0.22% |
| Aug 2026 | 67.3% | 16.8% | 11.3% | 4.5% | 0.18% |
| Sep 2026 | — | — | — | — | — |
How has the Espresa and Forma comparison changed over the last 12 months?
3 findings
- Espresa was ahead of Forma in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Espresa’s estimated Share of Search among flexible employee benefits platforms worldwide moved from 19.4% to 11.3%, and its estimated monthly branded searches moved from 3.7K to 2.5K.
- Across the 11 months ending August 2026, Forma’s estimated Share of Search among flexible employee benefits platforms worldwide moved from 5.7% to 4.5%, and its estimated monthly branded searches moved from 1.1K to 990.
How did search popularity change for flexible employee benefits platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Espresa’s and Forma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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