Ben vs Forma:Which is more popular by branded search?
In August 2026, Ben had more branded searches than Forma among flexible employee benefits platforms worldwide. Ben was estimated to have 3.7K branded searches compared to Forma’s 990, and held a 16.8% Share of Search versus Forma’s 4.5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Ben or Forma?
Compare platforms for administering flexible benefits and employee spending allowances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ben, Forma. The figures are in the table below the chart.
View monthly share of search table
| Month | Benepass | Ben | Espresa | Forma | Compt |
|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 23% | 19.4% | 5.7% | 0.21% |
| Nov 2025 | 55.6% | 20.2% | 17.1% | 6.9% | 0.18% |
| Dec 2025 | 65.8% | 15.3% | 11.2% | 7.5% | 0.18% |
| Jan 2026 | 68.8% | 14% | 11.5% | 5.4% | 0.21% |
| Feb 2026 | 69% | 16.2% | 9.5% | 5.2% | 0.15% |
| Mar 2026 | 62.6% | 22.1% | 10.4% | 4.6% | 0.27% |
| Apr 2026 | 66.4% | 18.9% | 9.1% | 5.4% | 0.25% |
| May 2026 | 61.8% | 20.8% | 12.5% | 4.7% | 0.17% |
| Jun 2026 | 65.7% | 18.2% | 11% | 4.8% | 0.26% |
| Jul 2026 | 67.1% | 16.9% | 11.3% | 4.5% | 0.22% |
| Aug 2026 | 67.3% | 16.8% | 11.3% | 4.5% | 0.18% |
| Sep 2026 | — | — | — | — | — |
How has the Ben and Forma comparison changed over the last 12 months?
3 findings
- Ben was ahead of Forma in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ben’s estimated Share of Search among flexible employee benefits platforms worldwide moved from 23% to 16.8%, and its estimated monthly branded searches moved from 4.4K to 3.7K.
- Across the 11 months ending August 2026, Forma’s estimated Share of Search among flexible employee benefits platforms worldwide moved from 5.7% to 4.5%, and its estimated monthly branded searches moved from 1.1K to 990.
How did search popularity change for flexible employee benefits platforms worldwide in August 2026?
2 changes
Ben’s estimated Share of Search among flexible employee benefits platforms worldwide has lost ground for 3 months in a row, from 20.8% to 16.8% in August 2026.
Estimated monthly branded searches for Forma worldwide fell 10% over 11 measured months, from 1.1K to 990 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ben’s and Forma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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