Brandwave

How popular isDVS in search?

In September 2026, there were an estimated 135K branded searches for DVS worldwide which held steady over the last 12 months. DVS holds 0.2% estimated Share of Search among skate shoes brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nike36.4%
  2. Adidas32.7%
  3. New Balance16.6%
  4. Puma14%
  5. DVS0.2%
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Where does DVS compete?

DVS is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Skate shoes brands5th of 50.2%Shown below
LED wall brands4th of 47.4%Show ranking

Which skate shoes brands compete with DVS?

DVS against skate shoes brands worldwide, by month

Share of Search by month for Nike, Adidas, New Balance, Puma, DVS. The figures are in the table below the chart.

View monthly share of search table
MonthNikeAdidasNew BalancePumaDVS
Oct 202535.2%32.8%19.2%12.7%0.19%
Nov 202537.4%34%17.3%11.2%0.14%
Dec 202537.8%33.6%16.7%11.7%0.17%
Jan 202640.7%30.8%15.5%12.8%0.19%
Feb 202636.7%33%16.8%13.4%0.2%
Mar 202636.5%33.4%16.5%13.4%0.16%
Apr 202634.1%31.8%18.8%15.1%0.19%
May 202631.6%34.2%14.3%19.8%0.17%
Jun 202634.8%36%15.9%13.1%0.19%
Jul 202634.6%36.5%15.6%13.2%0.19%
Aug 202632.6%34.6%17.8%14.8%0.18%
Sep 202636.4%32.7%16.6%14%0.2%

  1. 1.Nike

    36.4%

    Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +3.8 points.

  2. 2.Adidas

    32.7%

    Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -1.9 points.

  3. 3.New Balance

    16.6%

    Held 3rd. 11.1M estimated branded searches, -18.4% vs prior month. Share -1.2 points.

  4. 4.Puma

    14%

    Held 4th. 9.4M estimated branded searches, -17.1% vs prior month. Share -0.8 points.

  5. 5.DVS

    0.2%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between DVS and its closest rivals

Every comparison with DVS

How has branded search demand for DVS changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for DVS worldwide held steady at 135K.
  • Across the 12 months ending September 2026, DVS’s estimated Share of Search among skate shoes brands worldwide held steady, from 0.19% to 0.2%.

How did search popularity change for skate shoes brands worldwide in September 2026?

  1. In September 2026, Nike overtook Adidas to become the leader among skate shoes brands worldwide, with 36.4% estimated Share of Search.

  2. In September 2026, Adidas lost estimated Share of Search among skate shoes brands worldwide, from 34.6% to 32.7%.

  3. In September 2026, New Balance lost estimated Share of Search among skate shoes brands worldwide, from 17.8% to 16.6%.

  4. In September 2026, Puma lost estimated Share of Search among skate shoes brands worldwide, from 14.8% to 14%.

How is DVS measured?

Brandwave collects information about searches that people make online using DVS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dvs

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How the Brand Demand Index is measured

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