How popular isDr Brown's in search?
In August 2026, there were an estimated 40.5K branded searches for Dr Brown's worldwide which is up 22.4% over the last 11 months. Dr Brown's holds 4.1% estimated Share of Search among bottle sterilisers worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Chicco47.5%
- Baby Brezza30.1%
Tommee Tippee13.5%
Dr Brown's4.1%
Philips Avent3.3%
MAM1.5%
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Which bottle sterilisers compete with Dr Brown's?
Share of Search by month for Chicco, Baby Brezza, Tommee Tippee, Dr Brown's, Philips Avent. The figures are in the table below the chart.
View monthly share of search table
| Month | Chicco | Baby Brezza | Tommee Tippee | Dr Brown's | Philips Avent | MAM |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.7% | 35.9% | 13.2% | 3.2% | 3.2% | 1.8% |
| Nov 2025 | 48.6% | 32.2% | 11.8% | 2.9% | 2.9% | 1.6% |
| Dec 2025 | 46.5% | 32.7% | 12% | 3.6% | 3.6% | 1.6% |
| Jan 2026 | 42.4% | 35.2% | 12.9% | 3.9% | 3.9% | 1.7% |
| Feb 2026 | 42.9% | 34.4% | 12.6% | 4.6% | 3.8% | 1.7% |
| Mar 2026 | 45.6% | 30.5% | 13.7% | 5% | 3.4% | 1.8% |
| Apr 2026 | 47.7% | 31.5% | 11.5% | 4.2% | 3.5% | 1.5% |
| May 2026 | 47.6% | 32.1% | 11.7% | 3.5% | 3.5% | 1.6% |
| Jun 2026 | 42.8% | 33.3% | 14.9% | 3.7% | 3.7% | 1.6% |
| Jul 2026 | 42.5% | 33% | 14.8% | 4.4% | 3.6% | 1.6% |
| Aug 2026 | 47.5% | 30.1% | 13.5% | 4.1% | 3.3% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.5% | 475K | +22.5% | +5 points | |
| 2, held 2nd | 30.1% | 301K | 0% | -2.9 points | |
| 3, held 3rd | 13.5% | 135K | 0% | -1.3 points | |
| 4, held 4th | 4.1% | 40.5K | 0% | -0.4 points | |
| 5, held 5th | 3.3% | 33.1K | 0% | -0.3 points | |
| 6, held 6th | 1.5% | 14.8K | 0% | -0.1 points |
1.
47.5%
Held 1st. 475K estimated branded searches, +22.5% vs prior month. Share +5 points.
30.1%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -2.9 points.
13.5%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.3 points.
4.1%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
3.3%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
6.
MAM1.5%
Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Dr Brown's and its closest rivals
How has branded search demand for Dr Brown's changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Dr Brown's worldwide rose from 33.1K to 40.5K.
- Across the 11 months ending August 2026, Dr Brown's’ estimated Share of Search among bottle sterilisers worldwide increased from 3.2% to 4.1%.
- Across the 11 months ending August 2026, Dr Brown's’ estimated Share of Search among bottle sterilisers worldwide peaked at 5% in March 2026 and was lowest at 2.9% in November 2025.
How did search popularity change for bottle sterilisers worldwide in August 2026?
5 changes
In August 2026, Chicco gained estimated Share of Search among bottle sterilisers worldwide, from 42.5% to 47.5%.
In August 2026, Baby Brezza lost estimated Share of Search among bottle sterilisers worldwide, from 33% to 30.1%.
In August 2026, Tommee Tippee lost estimated Share of Search among bottle sterilisers worldwide, from 14.8% to 13.5%.
Estimated monthly branded searches for Dr Brown's worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.
Estimated monthly branded searches for MAM worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
How is Dr Brown's measured?
Brandwave collects information about searches that people make online using Dr Brown's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dr browns
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Is Dr Brown's your brand?
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