Chicco vs Dr Brown's:Which is more popular by branded search?
In August 2026, Chicco had more branded searches than Dr Brown's among bottle sterilisers worldwide. Chicco was estimated to have 475K branded searches compared to Dr Brown's’ 40.5K, and held a 47.5% Share of Search versus Dr Brown's’ 4.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chicco or Dr Brown's?
Compare the bottle sterilisers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chicco, Dr Brown's. The figures are in the table below the chart.
View monthly share of search table
| Month | Chicco | Baby Brezza | Tommee Tippee | Dr Brown's | Philips Avent | MAM |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.7% | 35.9% | 13.2% | 3.2% | 3.2% | 1.8% |
| Nov 2025 | 48.6% | 32.2% | 11.8% | 2.9% | 2.9% | 1.6% |
| Dec 2025 | 46.5% | 32.7% | 12% | 3.6% | 3.6% | 1.6% |
| Jan 2026 | 42.4% | 35.2% | 12.9% | 3.9% | 3.9% | 1.7% |
| Feb 2026 | 42.9% | 34.4% | 12.6% | 4.6% | 3.8% | 1.7% |
| Mar 2026 | 45.6% | 30.5% | 13.7% | 5% | 3.4% | 1.8% |
| Apr 2026 | 47.7% | 31.5% | 11.5% | 4.2% | 3.5% | 1.5% |
| May 2026 | 47.6% | 32.1% | 11.7% | 3.5% | 3.5% | 1.6% |
| Jun 2026 | 42.8% | 33.3% | 14.9% | 3.7% | 3.7% | 1.6% |
| Jul 2026 | 42.5% | 33% | 14.8% | 4.4% | 3.6% | 1.6% |
| Aug 2026 | 47.5% | 30.1% | 13.5% | 4.1% | 3.3% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Chicco and Dr Brown's comparison changed over the last 12 months?
3 findings
- Chicco was ahead of Dr Brown's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chicco’s estimated Share of Search among bottle sterilisers worldwide moved from 42.7% to 47.5%, and its estimated monthly branded searches moved from 438K to 475K.
- Across the 11 months ending August 2026, Dr Brown's’ estimated Share of Search among bottle sterilisers worldwide moved from 3.2% to 4.1%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for bottle sterilisers worldwide in August 2026?
2 changes
In August 2026, Chicco gained estimated Share of Search among bottle sterilisers worldwide, from 42.5% to 47.5%.
Estimated monthly branded searches for Dr Brown's worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Chicco’s and Dr Brown's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chicco
8 branded search terms
- car seat chicco
- chicco
- chicco car seat
- chicco fit360
- chicco keyfit
- chicco myfit
- chicco onefit
- chiccousa com
Dr Brown's
1 branded search term
- dr browns
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