Brandwave

How popular isDiesel in search?

In September 2026, there were an estimated 26.5K branded searches for Diesel worldwide which is down 8.6% over the last 12 months. Diesel holds 1.9% estimated Share of Search among jeans brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Levi's58.5%
  2. Nudie Jeans17.5%
  3. Wrangler14.3%
  4. Lee7.8%
  5. Diesel1.9%
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Which jeans brands compete with Diesel?

Diesel against jeans brands worldwide, by month

Share of Search by month for Levi's, Nudie Jeans, Wrangler, Lee, Diesel. The figures are in the table below the chart.

View monthly share of search table
MonthLevi'sNudie JeansWranglerLeeDiesel
Oct 202562.1%12.5%15.3%8.4%1.8%
Nov 202565.4%10.8%13.2%8.9%1.7%
Dec 202562.1%12.5%15.3%8.4%1.8%
Jan 202664.1%12.9%12.9%8.6%1.5%
Feb 202664.1%12.9%12.9%8.6%1.6%
Mar 202664.2%12.9%12.9%8.7%1.3%
Apr 202661.3%15%12.3%10.1%1.4%
May 202659.7%14.6%14.6%9.8%1.3%
Jun 202664.3%12.9%12.9%8.6%1.3%
Jul 202665.1%13.1%13.1%7.2%1.6%
Aug 202660.6%14.8%14.8%8.1%1.7%
Sep 202658.5%17.5%14.3%7.8%1.9%

  1. 1.Levi's

    58.5%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -2.1 points.

  2. 2.Nudie Jeans

    17.5%

    Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +2.7 points.

  3. 3.Wrangler

    14.3%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Lee

    7.8%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Diesel

    1.9%

    Held 5th. 26.5K estimated branded searches, +13.7% vs prior month. Share +0.2 points.

Compare search popularity between Diesel and its closest rivals

Every comparison with Diesel

How has branded search demand for Diesel changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Diesel worldwide fell from 29K to 26.5K.
  • Across the 12 months ending September 2026, Diesel’s estimated Share of Search among jeans brands worldwide held steady, from 1.8% to 1.9%.

How did search popularity change for jeans brands worldwide in September 2026?

  1. In September 2026, Nudie Jeans gained estimated Share of Search among jeans brands worldwide, from 14.8% to 17.5%.

  2. In September 2026, Levi's lost estimated Share of Search among jeans brands worldwide, from 60.6% to 58.5%.

  3. In September 2026, Wrangler lost estimated Share of Search among jeans brands worldwide, from 14.8% to 14.3%.

  4. Diesel’s estimated Share of Search among jeans brands worldwide has gained ground for 3 months in a row, from 1.3% to 1.9% in September 2026.

  5. Estimated monthly branded searches for Lee worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How is Diesel measured?

Brandwave collects information about searches that people make online using Diesel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • diesel denim
  • diesel denim jacket
  • diesel jacket
  • diesel jean

Do you work for Diesel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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