How popular isDenman in search?
In September 2026, there were an estimated 22.2K branded searches for Denman worldwide which is down 18.1% over the last 12 months. Denman holds 9.9% estimated Share of Search among hair brush brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which hair brush brands compete with Denman?
Share of Search by month for Revlon, Denman. The figures are in the table below the chart.
View monthly share of search table
| Month | Revlon | Denman | Kent |
|---|---|---|---|
| Oct 2025 | 89.7% | 9.9% | 0.47% |
| Nov 2025 | 89.7% | 9.9% | 0.36% |
| Dec 2025 | 89.5% | 9.9% | 0.69% |
| Jan 2026 | 89.7% | 9.9% | 0.36% |
| Feb 2026 | 87.7% | 11.8% | 0.44% |
| Mar 2026 | 87.5% | 11.8% | 0.7% |
| Apr 2026 | 87.4% | 11.8% | 0.83% |
| May 2026 | 89.4% | 9.9% | 0.71% |
| Jun 2026 | 87% | 11.7% | 1.3% |
| Jul 2026 | 89.1% | 9.8% | 1.1% |
| Aug 2026 | 88.3% | 9.8% | 1.9% |
| Sep 2026 | 89.3% | 9.9% | 0.84% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.3% | 201K | 0% | +1 points | |
| 2, held 2nd | 9.9% | 22.2K | 0% | +0.1 points | |
| 3, held 3rd | 0.84% | 1.9K | -56.8% | -1.1 points |
Compare search popularity between Denman and its closest rivals
Every comparison with Denman
8 comparisons
How has branded search demand for Denman changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Denman worldwide fell from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Denman’s estimated Share of Search among hair brush brands worldwide peaked at 11.8% in February 2026 and was lowest at 9.8% in August 2026.
How did search popularity change for hair brush brands worldwide in September 2026?
3 changes
In September 2026, Revlon gained estimated Share of Search among hair brush brands worldwide, from 88.3% to 89.3%.
In September 2026, Kent lost estimated Share of Search among hair brush brands worldwide, from 1.9% to 0.84%.
Estimated monthly branded searches for Denman worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
Where does Denman compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hairbrush brands | 5th of 5 | 3.8% | Show ranking |
| Combs brands | 4th of 6 | 4.6% | Show ranking |
| Hair brush brands | 2nd of 3 | 9.9% | Shown above |
How is Denman measured?
Brandwave collects information about searches that people make online using Denman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- denman
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Is Denman your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.