Brandwave

How popular isCulturelle in search?

In August 2026, there were an estimated 40.5K branded searches for Culturelle worldwide which is down 18.2% over the last 11 months. Culturelle holds 5.6% estimated Share of Search among probiotics worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yakult75.9%
  2. Align8.4%
  3. Culturelle5.6%
  4. Garden of Life4.6%
  5. Bio-Kult3.1%
  6. Optibac2.5%
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Which probiotics compete with Culturelle?

Culturelle against probiotics worldwide, by month

Share of Search by month for Yakult, Align, Culturelle, Garden of Life, Bio-Kult, Optibac. The figures are in the table below the chart.

View monthly share of search table
MonthYakultAlignCulturelleGarden of LifeBio-KultOptibac
Oct 202576.2%6.8%5.6%5.6%3.7%2%
Nov 202572.9%8%6.6%6.6%3.6%2.4%
Dec 202569.7%9.4%7.7%6.3%4.2%2.8%
Jan 202668.1%9.2%9.2%6.1%4.1%3.4%
Feb 202671%9.6%7.8%5.2%3.5%2.9%
Mar 202672.7%8%8%5.3%3.6%2.4%
Apr 202676.1%6.8%6.8%4.6%3.1%2.5%
May 202676.5%6.9%6.9%4.6%3.1%2.1%
Jun 202675%8.2%6.7%4.5%3%2.5%
Jul 202675%8.2%6.7%4.5%3%2.5%
Aug 202675.9%8.4%5.6%4.6%3.1%2.5%
Sep 2026——————

  1. 1.Yakult

    75.9%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share +0.9 points.

  2. 2.Align

    8.4%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Culturelle

    5.6%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  4. 4.Garden of Life

    4.6%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Bio-Kult

    3.1%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Optibac

    2.5%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Culturelle and its closest rivals

How has branded search demand for Culturelle changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Culturelle worldwide fell from 49.5K to 40.5K.
  • Across the 11 months ending August 2026, Culturelle’s estimated Share of Search among probiotics worldwide peaked at 9.2% in January 2026 and was lowest at 5.6% in August 2026.

How did search popularity change for probiotics worldwide in August 2026?

  1. In August 2026, Yakult gained estimated Share of Search among probiotics worldwide, from 75% to 75.9%.

  2. In August 2026, Culturelle lost estimated Share of Search among probiotics worldwide, from 6.7% to 5.6%.

  3. Estimated monthly branded searches for Garden of Life worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.

  4. Estimated monthly branded searches for Bio-Kult worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

How is Culturelle measured?

Brandwave collects information about searches that people make online using Culturelle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • culturelle probiotic

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How the Brand Demand Index is measured

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