How popular isCrocs in search?
In September 2026, there were an estimated 7.5M branded searches for Crocs worldwide which held steady over the last 12 months. Crocs holds 50% estimated Share of Search among sandals worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Crocs50%
Birkenstock40.9%
Havaianas8.2%
Reef0.61%
Chaco0.27%
Teva<0.01%
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Where does Crocs compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sandals | 1st of 6 | 50% | Shown below |
| Flip flop brands | 1st of 5 | 50.5% | Show ranking |
| Flip flops | 1st of 6 | 83% | Show ranking |
Which sandals compete with Crocs?
Share of Search by month for Crocs, Birkenstock, Havaianas. The figures are in the table below the chart.
View monthly share of search table
| Month | Crocs | Birkenstock | Havaianas | Reef | Chaco | Teva |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.2% | 36.9% | 7.4% | 0.37% | 0.2% | <0.01% |
| Nov 2025 | 53.2% | 35.7% | 10.7% | 0.29% | 0.16% | <0.01% |
| Dec 2025 | 48.9% | 32.8% | 17.9% | 0.26% | 0.15% | <0.01% |
| Jan 2026 | 53.2% | 35.5% | 10.6% | 0.43% | 0.24% | <0.01% |
| Feb 2026 | 53% | 35.5% | 10.6% | 0.64% | 0.29% | <0.01% |
| Mar 2026 | 54.7% | 36.6% | 7.3% | 0.99% | 0.36% | <0.01% |
| Apr 2026 | 49.8% | 40.7% | 8.2% | 0.9% | 0.4% | <0.01% |
| May 2026 | 43.8% | 43.8% | 10.7% | 1.2% | 0.53% | <0.01% |
| Jun 2026 | 46.4% | 38.2% | 14% | 1% | 0.46% | <0.01% |
| Jul 2026 | 46.4% | 38.2% | 14% | 0.84% | 0.46% | <0.01% |
| Aug 2026 | 46.7% | 38.2% | 14% | 0.69% | 0.38% | <0.01% |
| Sep 2026 | 50% | 40.9% | 8.2% | 0.61% | 0.27% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50% | 7.5M | -18.2% | +3.3 points | |
| 2, held 2nd | 40.9% | 6.1M | -18.2% | +2.7 points | |
| 3, held 3rd | 8.2% | 1.2M | -55.5% | -5.8 points | |
| 4, held 4th | 0.61% | 90.5K | -33% | -0.1 points | |
| 5, held 5th | 0.27% | 40.5K | -45.3% | -0.1 points | |
| 6, held 6th | <0.01% | 40 | +300% | 0 points |
1.
Crocs50%
Held 1st. 7.5M estimated branded searches, -18.2% vs prior month. Share +3.3 points.
40.9%
Held 2nd. 6.1M estimated branded searches, -18.2% vs prior month. Share +2.7 points.
8.2%
Held 3rd. 1.2M estimated branded searches, -55.5% vs prior month. Share -5.8 points.
4.
Reef0.61%
Held 4th. 90.5K estimated branded searches, -33% vs prior month. Share -0.1 points.
5.
Chaco0.27%
Held 5th. 40.5K estimated branded searches, -45.3% vs prior month. Share -0.1 points.
6.
Teva<0.01%
Held 6th. 40 estimated branded searches, +300% vs prior month. Share 0 points.
Compare search popularity between Crocs and its closest rivals
Every comparison with Crocs
7 comparisons
How has branded search demand for Crocs changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Crocs worldwide held steady at 7.5M.
- Across the 12 months ending September 2026, Crocs’ estimated Share of Search among sandals worldwide decreased from 55.2% to 50%.
- Across the 12 months ending September 2026, Crocs’ estimated Share of Search among sandals worldwide peaked at 55.2% in October 2025 and was lowest at 43.8% in May 2026.
How did search popularity change for sandals worldwide in September 2026?
6 changes
In September 2026, Crocs gained estimated Share of Search among sandals worldwide, from 46.7% to 50%.
In September 2026, Birkenstock gained estimated Share of Search among sandals worldwide, from 38.2% to 40.9%.
In September 2026, Havaianas lost estimated Share of Search among sandals worldwide, from 14% to 8.2%.
Estimated monthly branded searches for Reef worldwide rose 82.8% over 12 measured months, from 49.5K to 90.5K in September 2026.
Estimated monthly branded searches for Chaco worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.
Estimated monthly branded searches for Teva worldwide rose 33.3% over 12 measured months, from 30 to 40 in September 2026.
How is Crocs measured?
Brandwave collects information about searches that people make online using Crocs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- crocs
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Is Crocs your brand?
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