Brandwave

How popular isCrane in search?

In September 2026, there were an estimated 4.4K branded searches for Crane worldwide which is down 33.3% over the last 12 months. Crane holds 0.28% estimated Share of Search among humidifier brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Vicks76.9%
  2. Levoit13.8%
  3. Beurer4.8%
  4. Dreo3.3%
  5. Canopy0.96%
  6. Crane0.28%
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Which humidifier brands compete with Crane?

Crane against humidifier brands worldwide, by month

Share of Search by month for Vicks, Levoit, Beurer, Dreo, Crane. The figures are in the table below the chart.

View monthly share of search table
MonthVicksLevoitBeurerDreoCanopyCrane
Oct 202581.4%9.7%5.1%2%1.5%0.37%
Nov 202574.8%12.5%6.5%2.6%2.9%0.71%
Dec 202577.5%10.9%5.7%2.7%2.5%0.76%
Jan 202677.4%10.9%5.7%2.7%2.5%0.76%
Feb 202677.1%12.6%5.7%1.8%2.1%0.63%
Mar 202676.6%13.7%5.1%2.4%1.9%0.45%
Apr 202673.2%16.1%6%2.8%1.5%0.44%
May 202670.6%17%5.9%4.9%1.2%0.35%
Jun 202666.3%16.9%5.5%10.1%0.9%0.27%
Jul 202666%19.1%5.5%8.2%0.89%0.27%
Aug 202671.1%17.8%5.4%4.5%0.89%0.26%
Sep 202676.9%13.8%4.8%3.3%0.96%0.28%

  1. 1.Vicks

    76.9%

    Held 1st. 1.2M estimated branded searches, +23.3% vs prior month. Share +5.9 points.

  2. 2.Levoit

    13.8%

    Held 2nd. 213K estimated branded searches, -12% vs prior month. Share -4 points.

  3. 3.Beurer

    4.8%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Dreo

    3.3%

    Held 4th. 50.8K estimated branded searches, -17.8% vs prior month. Share -1.3 points.

  5. 5.Canopy

    0.96%

    Held 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  6. 6.Crane

    0.28%

    Held 6th. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Crane and its closest rivals

Every comparison with Crane

How has branded search demand for Crane changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Crane worldwide fell from 6.6K to 4.4K.
  • Across the 12 months ending September 2026, Crane’s estimated Share of Search among humidifier brands worldwide held steady, from 0.37% to 0.28%.

How did search popularity change for humidifier brands worldwide in September 2026?

  1. In September 2026, Vicks gained estimated Share of Search among humidifier brands worldwide, from 71.1% to 76.9%.

  2. In September 2026, Levoit lost estimated Share of Search among humidifier brands worldwide, from 17.8% to 13.8%.

  3. In September 2026, Dreo lost estimated Share of Search among humidifier brands worldwide, from 4.5% to 3.3%.

  4. In September 2026, Beurer lost estimated Share of Search among humidifier brands worldwide, from 5.4% to 4.8%.

  5. Estimated monthly branded searches for Canopy worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.

  6. Estimated monthly branded searches for Crane worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

How is Crane measured?

Brandwave collects information about searches that people make online using Crane’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • crane humidifier

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How the Brand Demand Index is measured

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