Brandwave

How popular isClay?

In September 2026, people searched for Clay by name about 1,260 times worldwide, a 19.7% decrease from the previous year. These searches made up 0.64% of all global UX design agency searches, placing Clay eighth out of nine agencies. When we asked both ChatGPT and Google AI Overviews about UX design agencies, Clay appeared in two of the four answers and was the most recommended of the nine.

Search and AI answers in September 2026

Clay is the eighth most searched of 9 competitors and the most recommended in AI answers.

  1. IDEOShare of searches 65.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  2. AKQAShare of searches 10.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. MetaLabShare of searches 10.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  4. FrogShare of searches 4.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  5. ClayShare of searches 0.64%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st

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Top UX design agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Clay was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Clay is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clay1st
  2. MetaLab2nd
  3. Eleken3rd
  4. UX Studio4th
  5. IDEO5th
  6. Frog6th
  7. AKQA–
  8. R/GA–
  9. Huge–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Eleken3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MetaLab2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Clay2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • UX Studio2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • IDEO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Frog1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AKQA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • R/GA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Huge0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about UX design agencies

4 answers

  • Asked ChatGPT

    “Which UX design agency should I hire?”

    1. 1Eleken

  • Asked ChatGPT

    “What are the best UX design agencies?”

    1. 1Clay
    2. 2MetaLab
    3. 3IDEO
    4. 4UX Studio
    5. 5Eleken
    6. 6Frog

  • Asked ChatGPT

    “What's the best UX design agency for product design?”

    1. 1Clay
    2. 2MetaLab
    3. 3Eleken
    4. 4UX Studio

  • Searched Google, AI Overview

    “ux design agency”

    1. Searched Google, AI Overview

      “product design agency”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which UX design agencies compete with Clay?

    Clay against UX design agencies worldwide, by month

    Share of searches by month for IDEO, AKQA, MetaLab, Frog, R/GA, Huge, Clay. The figures are in the table below the chart.

    View monthly share of searches table
    MonthIDEOAKQAMetaLabFrogR/GAHugeElekenClayUX Studio
    Oct 202560.3%12.1%12.1%5.4%5.4%2.4%0.87%0.59%0.87%
    Nov 202556.4%13.8%13.8%6.2%5%2.2%0.99%0.67%0.99%
    Dec 202555.3%13.5%13.5%6%6%2.7%1.2%0.8%0.91%
    Jan 202653.9%13.2%16.2%5.9%5.9%2.1%0.95%0.64%1.2%
    Feb 202655.7%13.6%13.6%7.5%5%2.2%0.98%0.66%0.75%
    Mar 202653.8%13.2%13.2%8.8%5.9%2.6%0.95%0.64%0.95%
    Apr 202656.4%11.3%13.8%7.5%6.2%2.2%0.99%0.67%0.99%
    May 202653.1%13%15.9%7.1%5.8%2.5%0.88%0.77%0.88%
    Jun 202660.7%12.1%12.1%5.4%5.4%2%0.72%0.82%0.72%
    Jul 202664.4%10.5%12.9%4.7%3.8%1.7%0.71%0.63%0.63%
    Aug 202659.4%11.9%14.5%5.3%4.3%2.3%0.8%0.71%0.71%
    Sep 202665.7%10.7%10.7%4.8%3.9%2.1%0.73%0.64%0.64%

    1. 1.IDEO

      65.7%

      Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +6.3 points.

    2. 2.AKQA

      10.7%

      Moved from 3rd to 2nd. 14.8K estimated branded searches, 0% vs prior month. Share -1.1 points.

    3. 3.MetaLab

      10.7%

      Moved from 2nd to 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -3.8 points.

    4. 4.Frog

      4.8%

      Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.5 points.

    5. 5.R/GA

      3.9%

      Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

    6. 6.Huge

      2.1%

      Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

    7. 7.Eleken

      0.73%

      Held 7th. 1K estimated branded searches, 0% vs prior month. Share -0.1 points.

    8. 8.Clay

      0.64%

      Held 8th. 880 estimated branded searches, 0% vs prior month. Share -0.1 points.

    9. 9.UX Studio

      0.64%

      Held 9th. 880 estimated branded searches, 0% vs prior month. Share -0.1 points.

    Compare popularity between Clay and its closest rivals

    Every comparison with Clay

    12 comparisons

    How has branded search demand for Clay changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Clay worldwide fell from 1.6K to 1.3K.
    • Across the 12 months ending September 2026, Clay rose from 9th to 8th among UX design agencies worldwide.

    How did search popularity change for UX design agencies worldwide in September 2026?

    6 changes

    1. In September 2026, IDEO gained share of searches among UX design agencies worldwide, from 59.4% to 65.7%.

    2. In September 2026, MetaLab lost share of searches among UX design agencies worldwide, from 14.5% to 10.7%.

    3. In September 2026, AKQA lost share of searches among UX design agencies worldwide, from 11.9% to 10.7%.

    4. In September 2026, Frog lost share of searches among UX design agencies worldwide, from 5.3% to 4.8%.

    5. Estimated monthly branded searches for R/GA worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

    6. Estimated monthly branded searches for UX Studio worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.

    How are Clay’s branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Clay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • clay design agency
    • clay global
    • clay web design

    Do you work for Clay? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Clay compete?

    Clay is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    UX design agencies8th of 90.64%Shown above
    Web design agencies3rd of 57.4%Show ranking
    Creator with pink hair and a pink jacket

    Is Clay your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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