Brandwave

How popular isClay?

In September 2026, people searched for Clay by name about 1,260 times worldwide, a 19.7% decrease from the previous year. These searches made up 7.4% of all global web design agency searches, placing Clay third out of five agencies. When we asked both ChatGPT and Google AI Overviews about web design agencies, Clay appeared in one of the five answers.

Search and AI answers in September 2026

Clay is the third most searched of 5 competitors.

  1. Lounge LizardShare of searches 70.8%Mentioned in 0 of 5 AI answers
  2. RamotionShare of searches 17%Mentioned in 0 of 5 AI answers
  3. ClayShare of searches 7.4%Mentioned in 1 of 5 AI answers
  4. HuemorShare of searches 3%Mentioned in 0 of 5 AI answers
  5. Bop DesignShare of searches 1.9%Mentioned in 1 of 5 AI answers
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Top web design agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Clay was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bop Design1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lounge Lizard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ramotion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Huemor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about web design agencies

5 answers
  • Asked ChatGPT

    “Which web design agency should I hire?”

    1. Asked ChatGPT

      “What are the best web design agencies?”

      1. 1Clay
      2. 2Bop Design
    2. Asked ChatGPT

      “What's the best web design agency for a business website?”

      1. Searched Google, AI Overview

        “web design agencies”

        1. Searched Google, AI Overview

          “website design agency”

          Not named in any answer:

          Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

          Which web design agencies compete with Clay?

          Clay against web design agencies worldwide, by month

          Share of searches by month for Lounge Lizard, Ramotion, Clay, Huemor. The figures are in the table below the chart.

          View monthly share of searches table
          MonthLounge LizardRamotionClayHuemorBop Design
          Oct 202569.3%13.7%9%5.3%2.7%
          Nov 202570.5%14%9.1%3.6%2.8%
          Dec 202570.6%14%8.9%3.7%2.8%
          Jan 202667.5%16.2%7.9%5.1%3.3%
          Feb 202668.2%16.4%9.1%3.6%2.7%
          Mar 202668%16.3%9.4%3.5%2.7%
          Apr 202668.9%16.5%8.3%3.6%2.7%
          May 202673.7%14.4%7.3%2.6%1.9%
          Jun 202667.2%20%8.2%2.9%1.8%
          Jul 202668.8%20.5%6.1%2.4%2.2%
          Aug 202667.1%20%7.8%2.9%2.2%
          Sep 202670.8%17%7.4%3%1.9%
          1. Held 1st. 12.1K estimated branded searches, 0% vs prior month. Share +3.7 points.

          2. Held 2nd. 2.9K estimated branded searches, -19.4% vs prior month. Share -3 points.

          3. 3.Clay

            7.4%

            Held 3rd. 1.3K estimated branded searches, -10.6% vs prior month. Share -0.5 points.

          4. 4.Huemor

            3%

            Held 4th. 510 estimated branded searches, -1.9% vs prior month. Share +0.1 points.

          5. Held 5th. 320 estimated branded searches, -17.9% vs prior month. Share -0.3 points.

          Compare popularity between Clay and its closest rivals

          Every comparison with Clay

          12 comparisons

          How has branded search demand for Clay changed worldwide over the last 12 months?

          3 findings
          • Across the 12 months ending September 2026, estimated monthly branded searches for Clay worldwide fell from 1.6K to 1.3K.
          • Across the 12 months ending September 2026, Clay’s share of searches among web design agencies worldwide decreased from 9% to 7.4%.
          • Across the 12 months ending September 2026, Clay’s share of searches among web design agencies worldwide peaked at 9.4% in March 2026 and was lowest at 6.1% in July 2026.

          How did search popularity change for web design agencies worldwide in September 2026?

          5 changes
          1. In September 2026, Lounge Lizard gained share of searches among web design agencies worldwide, from 67.1% to 70.8%.

          2. In September 2026, Ramotion lost share of searches among web design agencies worldwide, from 20% to 17%.

          3. Estimated monthly branded searches for Huemor worldwide fell 44.6% over 12 measured months, from 920 to 510 in September 2026.

          4. Estimated monthly branded searches for Bop Design worldwide fell 33.3% over 12 measured months, from 480 to 320 in September 2026.

          5. Estimated monthly branded searches for Clay worldwide fell 19.7% over 12 measured months, from 1.6K to 1.3K in September 2026.

          How are Clay’s branded searches counted?

          3 search terms

          Brandwave collects information about searches that people make online using Clay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

          • clay design agency
          • clay global
          • clay web design

          Do you work for Clay? To request corrections or removal please contact us via our support page and we will be happy to assist.

          How the Brand Demand Index is measured

          Where does Clay compete?

          Clay is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
          Competitor setRankShare of searchesRanking
          UX design agencies8th of 90.64%Show ranking
          Web design agencies3rd of 57.4%Shown above
          Creator with pink hair and a pink jacket

          Is Clay your brand?

          Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.