Brandwave

Clay vs Frog:Which is more popular?

In September 2026, Frog had more branded searches than Clay among UX design agencies worldwide. Frog had about 6,600 branded searches, while Clay had 880. Frog made up 4.8% of all UX design agency searches we track, and Clay accounted for 0.64%. When we asked ChatGPT and Google AI Overviews about UX design agencies, Clay appeared in two of the four answers and Frog in one. Clay was mentioned before Frog in every answer.

Among UX design agencies worldwide in September 2026

Who do people search for more?

Frog, about 8 searches for every 1 for Clay

Frog 6.6K searchesClay 880 searches

Who does AI mention more?

Clay, mentioned in 2 of 4 answers, Frog in 1

Clay in 2 of 4Frog in 1 of 4

Who does AI recommend more?

Clay, named ahead of Frog in every answer

Clay first in 2Frog never first

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Top UX design agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Clay was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Frog was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Clay was listed before Frog in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clay1st
  2. MetaLab2nd
  3. Eleken3rd
  4. UX Studio4th
  5. IDEO5th
  6. Frog6th
  7. AKQA–
  8. R/GA–
  9. Huge–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Eleken3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MetaLab2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Clay2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • UX Studio2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • IDEO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Frog1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AKQA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • R/GA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Huge0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about UX design agencies

4 answers

  • Asked ChatGPT

    “Which UX design agency should I hire?”

    1. 1Eleken

  • Asked ChatGPT

    “What are the best UX design agencies?”

    1. 1Clay
    2. 2MetaLab
    3. 3IDEO
    4. 4UX Studio
    5. 5Eleken
    6. 6Frog

  • Asked ChatGPT

    “What's the best UX design agency for product design?”

    1. 1Clay
    2. 2MetaLab
    3. 3Eleken
    4. 4UX Studio

  • Searched Google, AI Overview

    “ux design agency”

    1. Searched Google, AI Overview

      “product design agency”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is Clay or Frog more popular in search?

    This chart shows how often people search Google for Clay and Frog by name. Each line represents a brand's share of searches for all nine UX design agencies we track, month by month, from English-language searches worldwide.

    Clay and Frog among UX design agencies worldwide, by month

    Share of searches by month for Frog, Clay. The figures are in the table below the chart.

    View monthly share of searches table
    MonthIDEOAKQAMetaLabFrogR/GAHugeElekenClayUX Studio
    Oct 202560.3%12.1%12.1%5.4%5.4%2.4%0.87%0.59%0.87%
    Nov 202556.4%13.8%13.8%6.2%5%2.2%0.99%0.67%0.99%
    Dec 202555.3%13.5%13.5%6%6%2.7%1.2%0.8%0.91%
    Jan 202653.9%13.2%16.2%5.9%5.9%2.1%0.95%0.64%1.2%
    Feb 202655.7%13.6%13.6%7.5%5%2.2%0.98%0.66%0.75%
    Mar 202653.8%13.2%13.2%8.8%5.9%2.6%0.95%0.64%0.95%
    Apr 202656.4%11.3%13.8%7.5%6.2%2.2%0.99%0.67%0.99%
    May 202653.1%13%15.9%7.1%5.8%2.5%0.88%0.77%0.88%
    Jun 202660.7%12.1%12.1%5.4%5.4%2%0.72%0.82%0.72%
    Jul 202664.4%10.5%12.9%4.7%3.8%1.7%0.71%0.63%0.63%
    Aug 202659.4%11.9%14.5%5.3%4.3%2.3%0.8%0.71%0.71%
    Sep 202665.7%10.7%10.7%4.8%3.9%2.1%0.73%0.64%0.64%

    How has the Clay and Frog comparison changed over the last 12 months?

    3 findings
    • Frog was ahead of Clay in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Clay’s share of searches among UX design agencies worldwide moved from 0.59% to 0.64%, and its estimated monthly branded searches held steady at 880.
    • Across the 12 months ending September 2026, Frog’s share of searches among UX design agencies worldwide moved from 5.4% to 4.8%, and its estimated monthly branded searches moved from 8.1K to 6.6K.

    How did search popularity change for UX design agencies worldwide in September 2026?

    1 change

    1. In September 2026, Frog lost share of searches among UX design agencies worldwide, from 5.3% to 4.8%.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Clay’s and Frog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Clay

    1 branded search term

    • clay global

    Frog

    1 branded search term

    • frog design

    How the Brand Demand Index is measured

    Other head-to-heads among UX design agencies

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