AKQA vs IDEO:Which is searched more?
In September 2026, IDEO had more branded searches than AKQA among UX design agencies worldwide. IDEO had about 90,500 branded searches, while AKQA had 14,800. IDEO made up 65.7% of all UX design agency searches we track, and AKQA accounted for 10.7%. These are worldwide searches for English-language branded terms.
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Is AKQA or IDEO more popular in search?
Compare the agencies brands hire for product design. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for IDEO, AKQA. The figures are in the table below the chart.
View monthly share of searches table
| Month | IDEO | AKQA | MetaLab | Frog | R/GA | Huge | Eleken | Clay | UX Studio |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.3% | 12.1% | 12.1% | 5.4% | 5.4% | 2.4% | 0.87% | 0.59% | 0.87% |
| Nov 2025 | 56.4% | 13.8% | 13.8% | 6.2% | 5% | 2.2% | 0.99% | 0.67% | 0.99% |
| Dec 2025 | 55.3% | 13.5% | 13.5% | 6% | 6% | 2.7% | 1.2% | 0.8% | 0.91% |
| Jan 2026 | 53.9% | 13.2% | 16.2% | 5.9% | 5.9% | 2.1% | 0.95% | 0.64% | 1.2% |
| Feb 2026 | 55.7% | 13.6% | 13.6% | 7.5% | 5% | 2.2% | 0.98% | 0.66% | 0.75% |
| Mar 2026 | 53.8% | 13.2% | 13.2% | 8.8% | 5.9% | 2.6% | 0.95% | 0.64% | 0.95% |
| Apr 2026 | 56.4% | 11.3% | 13.8% | 7.5% | 6.2% | 2.2% | 0.99% | 0.67% | 0.99% |
| May 2026 | 53.1% | 13% | 15.9% | 7.1% | 5.8% | 2.5% | 0.88% | 0.77% | 0.88% |
| Jun 2026 | 60.7% | 12.1% | 12.1% | 5.4% | 5.4% | 2% | 0.72% | 0.82% | 0.72% |
| Jul 2026 | 64.4% | 10.5% | 12.9% | 4.7% | 3.8% | 1.7% | 0.71% | 0.63% | 0.63% |
| Aug 2026 | 59.4% | 11.9% | 14.5% | 5.3% | 4.3% | 2.3% | 0.8% | 0.71% | 0.71% |
| Sep 2026 | 65.7% | 10.7% | 10.7% | 4.8% | 3.9% | 2.1% | 0.73% | 0.64% | 0.64% |
How has the AKQA and IDEO comparison changed over the last 12 months?
3 findings
- IDEO was ahead of AKQA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AKQA’s share of searches among UX design agencies worldwide moved from 12.1% to 10.7%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, IDEO’s share of searches among UX design agencies worldwide moved from 60.3% to 65.7%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for UX design agencies worldwide in September 2026?
2 changes
In September 2026, IDEO gained share of searches among UX design agencies worldwide, from 59.4% to 65.7%.
In September 2026, AKQA lost share of searches among UX design agencies worldwide, from 11.9% to 10.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AKQA’s and IDEO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among UX design agencies
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