How popular isIDEO in search?
In August 2026, there were an estimated 74K branded searches for IDEO worldwide which is down 18.2% over the last 11 months. IDEO holds 72.1% estimated Share of Search among UX design agencies worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which UX design agencies compete with IDEO?
Share of Search by month for IDEO, AKQA, Frog, R/GA. The figures are in the table below the chart.
View monthly share of search table
| Month | IDEO | AKQA | Frog | R/GA | Huge |
|---|---|---|---|---|---|
| Oct 2025 | 71.1% | 14.2% | 6.4% | 6.4% | 1.9% |
| Nov 2025 | 68.1% | 16.7% | 7.5% | 6.1% | 1.7% |
| Dec 2025 | 66.9% | 16.4% | 7.3% | 7.3% | 2.1% |
| Jan 2026 | 66.8% | 16.4% | 7.3% | 7.3% | 2.2% |
| Feb 2026 | 67% | 16.4% | 9% | 6% | 1.7% |
| Mar 2026 | 64.5% | 15.8% | 10.5% | 7.1% | 2.1% |
| Apr 2026 | 68.1% | 13.6% | 9.1% | 7.5% | 1.7% |
| May 2026 | 65.8% | 16.1% | 8.8% | 7.2% | 2.1% |
| Jun 2026 | 71.4% | 14.3% | 6.4% | 6.4% | 1.5% |
| Jul 2026 | 76.1% | 12.4% | 5.6% | 4.5% | 1.3% |
| Aug 2026 | 72.1% | 14.4% | 6.4% | 5.3% | 1.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.1% | 74K | -18.2% | -4.1 points | |
| 2, held 2nd | 14.4% | 14.8K | 0% | +2 points | |
| 3, held 3rd | 6.4% | 6.6K | 0% | +0.9 points | |
| 4, held 4th | 5.3% | 5.4K | 0% | +0.7 points | |
| 5, held 5th | 1.9% | 1.9K | +18.8% | +0.5 points |
1.
IDEO72.1%
Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -4.1 points.
2.
AKQA
14.4%
Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +2 points.
3.
Frog
6.4%
Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +0.9 points.
4.
R/GA
5.3%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +0.7 points.
5.
Huge
1.9%
Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.5 points.
Compare search popularity between IDEO and its closest rivals
How has branded search demand for IDEO changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for IDEO worldwide fell from 90.5K to 74K.
- Across the 11 months ending August 2026, IDEO’s estimated Share of Search among UX design agencies worldwide increased from 71.1% to 72.1%.
- Across the 11 months ending August 2026, IDEO’s estimated Share of Search among UX design agencies worldwide peaked at 76.1% in July 2026 and was lowest at 64.5% in March 2026.
How did search popularity change for UX design agencies worldwide in August 2026?
5 changes
In August 2026, AKQA gained estimated Share of Search among UX design agencies worldwide, from 12.4% to 14.4%.
In August 2026, Frog gained estimated Share of Search among UX design agencies worldwide, from 5.6% to 6.4%.
In August 2026, R/GA gained estimated Share of Search among UX design agencies worldwide, from 4.5% to 5.3%.
In August 2026, Huge gained estimated Share of Search among UX design agencies worldwide, from 1.3% to 1.9%.
In August 2026, IDEO lost estimated Share of Search among UX design agencies worldwide, from 76.1% to 72.1%.
How is IDEO measured?
Brandwave collects information about searches that people make online using IDEO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ideo
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Is IDEO your brand?
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