IDEO vs R/GA:Which is searched more?
In August 2026, IDEO had more branded searches than R/GA among UX design agencies worldwide. IDEO was estimated to have 74K branded searches compared to R/GA’s 5.4K, and held a 72.1% Share of Search versus R/GA’s 5.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, IDEO or R/GA?
Compare the agencies brands hire for product design. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for IDEO, R/GA. The figures are in the table below the chart.
View monthly share of search table
| Month | IDEO | R/GA |
|---|---|---|
| Oct 2025 | 71.1% | 6.4% |
| Nov 2025 | 68.1% | 6.1% |
| Dec 2025 | 66.9% | 7.3% |
| Jan 2026 | 66.8% | 7.3% |
| Feb 2026 | 67% | 6% |
| Mar 2026 | 64.5% | 7.1% |
| Apr 2026 | 68.1% | 7.5% |
| May 2026 | 65.8% | 7.2% |
| Jun 2026 | 71.4% | 6.4% |
| Jul 2026 | 76.1% | 4.5% |
| Aug 2026 | 72.1% | 5.3% |
| Sep 2026 | — | — |
How has the IDEO and R/GA comparison changed over the last 12 months?
3 findings
- IDEO was ahead of R/GA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, IDEO’s estimated Share of Search among UX design agencies worldwide moved from 71.1% to 72.1%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 11 months ending August 2026, R/GA’s estimated Share of Search among UX design agencies worldwide moved from 6.4% to 5.3%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
How did search popularity change for UX design agencies worldwide in August 2026?
2 changes
In August 2026, R/GA gained estimated Share of Search among UX design agencies worldwide, from 4.5% to 5.3%.
In August 2026, IDEO lost estimated Share of Search among UX design agencies worldwide, from 76.1% to 72.1%.
How each brand is measured
Brandwave collects information about searches that people make online using IDEO’s and R/GA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.