AKQA vs IDEO:Which is more popular by branded search?
In August 2026, IDEO had more branded searches than AKQA among UX design agencies worldwide. IDEO was estimated to have 74K branded searches compared to AKQA’s 14.8K, and held a 72.1% Share of Search versus AKQA’s 14.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AKQA or IDEO?
Compare the agencies brands hire for product design. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for IDEO, AKQA. The figures are in the table below the chart.
View monthly share of search table
| Month | IDEO | AKQA | Frog | R/GA | Huge |
|---|---|---|---|---|---|
| Oct 2025 | 71.1% | 14.2% | 6.4% | 6.4% | 1.9% |
| Nov 2025 | 68.1% | 16.7% | 7.5% | 6.1% | 1.7% |
| Dec 2025 | 66.9% | 16.4% | 7.3% | 7.3% | 2.1% |
| Jan 2026 | 66.8% | 16.4% | 7.3% | 7.3% | 2.2% |
| Feb 2026 | 67% | 16.4% | 9% | 6% | 1.7% |
| Mar 2026 | 64.5% | 15.8% | 10.5% | 7.1% | 2.1% |
| Apr 2026 | 68.1% | 13.6% | 9.1% | 7.5% | 1.7% |
| May 2026 | 65.8% | 16.1% | 8.8% | 7.2% | 2.1% |
| Jun 2026 | 71.4% | 14.3% | 6.4% | 6.4% | 1.5% |
| Jul 2026 | 76.1% | 12.4% | 5.6% | 4.5% | 1.3% |
| Aug 2026 | 72.1% | 14.4% | 6.4% | 5.3% | 1.9% |
| Sep 2026 | — | — | — | — | — |
How has the AKQA and IDEO comparison changed over the last 12 months?
3 findings
- IDEO was ahead of AKQA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AKQA’s estimated Share of Search among UX design agencies worldwide moved from 14.2% to 14.4%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, IDEO’s estimated Share of Search among UX design agencies worldwide moved from 71.1% to 72.1%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for UX design agencies worldwide in August 2026?
2 changes
In August 2026, AKQA gained estimated Share of Search among UX design agencies worldwide, from 12.4% to 14.4%.
In August 2026, IDEO lost estimated Share of Search among UX design agencies worldwide, from 76.1% to 72.1%.
How each brand is measured
Brandwave collects information about searches that people make online using AKQA’s and IDEO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.