How popular isCircular in search?
In September 2026, there were an estimated 13.2K branded searches for Circular worldwide which held steady over the last 12 months. Circular holds 0.28% estimated Share of Search among saw stand brands worldwide and is ranked 8th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Circular compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Saw stand brands | 8th of 8 | 0.28% | Shown below |
| Smart ring brands | 5th of 5 | 0.29% | Show ranking |
Which saw stand brands compete with Circular?
Share of Search by month for Milwaukee, Makita, Ryobi, DeWalt, Bosch, Circular. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Makita | Ryobi | DeWalt | Bosch | Kobalt | RIDGID | Circular |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 25.8% | 14.3% | 12.4% | 3.8% | 1.7% | 0.61% | 0.24% |
| Nov 2025 | 38.2% | 24.4% | 17.8% | 14% | 2.9% | 1.9% | 0.69% | 0.23% |
| Dec 2025 | 41.2% | 21.8% | 15.8% | 15.1% | 3.1% | 2% | 0.74% | 0.25% |
| Jan 2026 | 40% | 21.5% | 17% | 14.7% | 3.7% | 2% | 0.89% | 0.25% |
| Feb 2026 | 41.9% | 22% | 14.8% | 15.4% | 3.2% | 1.7% | 0.76% | 0.25% |
| Mar 2026 | 37.1% | 23.5% | 19.6% | 13.6% | 3.4% | 1.8% | 0.82% | 0.19% |
| Apr 2026 | 37.5% | 20.1% | 22.2% | 13.8% | 3.5% | 1.9% | 0.83% | 0.18% |
| May 2026 | 37.2% | 20.2% | 22.5% | 13.7% | 3.4% | 1.8% | 0.82% | 0.18% |
| Jun 2026 | 37.3% | 20.2% | 22.8% | 13.7% | 3.4% | 1.5% | 0.83% | 0.18% |
| Jul 2026 | 41.6% | 18.5% | 20.8% | 12.5% | 3.8% | 1.7% | 0.92% | 0.2% |
| Aug 2026 | 38.6% | 21% | 19% | 14.2% | 4.3% | 1.9% | 0.85% | 0.18% |
| Sep 2026 | 39.4% | 21.6% | 17.8% | 14.5% | 3.6% | 1.9% | 0.87% | 0.28% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.4% | 1.8M | 0% | +0.8 points | |
| 2, held 2nd | 21.6% | 1M | +1.1% | +0.7 points | |
| 3, held 3rd | 17.8% | 825K | -8.3% | -1.2 points | |
| 4, held 4th | 14.5% | 673K | 0% | +0.3 points | |
| 5, held 5th | 3.6% | 169K | -17.6% | -0.7 points | |
| 6, held 6th | 1.9% | 90.5K | 0% | 0 points | |
| 7, held 7th | 0.87% | 40.5K | 0% | 0 points | |
| 8, held 8th | 0.28% | 13.2K | +50.3% | +0.1 points |
39.4%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.8 points.
2.
Makita21.6%
Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.7 points.
3.
Ryobi
17.8%
Held 3rd. 825K estimated branded searches, -8.3% vs prior month. Share -1.2 points.
4.
DeWalt14.5%
Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.
Bosch3.6%
Held 5th. 169K estimated branded searches, -17.6% vs prior month. Share -0.7 points.
6.
Kobalt1.9%
Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
7.
RIDGID0.87%
Held 7th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Circular0.28%
Held 8th. 13.2K estimated branded searches, +50.3% vs prior month. Share +0.1 points.
Compare search popularity between Circular and its closest rivals
How has branded search demand for Circular changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Circular worldwide held steady at 13.2K.
- Across the 12 months ending September 2026, Circular’s estimated Share of Search among saw stand brands worldwide held steady, from 0.24% to 0.28%.
How did search popularity change for saw stand brands worldwide in September 2026?
5 changes

In September 2026, Milwaukee gained estimated Share of Search among saw stand brands worldwide, from 38.6% to 39.4%.

In September 2026, Makita gained estimated Share of Search among saw stand brands worldwide, from 21% to 21.6%.
In September 2026, Ryobi lost estimated Share of Search among saw stand brands worldwide, from 19% to 17.8%.

In September 2026, Bosch lost estimated Share of Search among saw stand brands worldwide, from 4.3% to 3.6%.

Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
How is Circular measured?
Brandwave collects information about searches that people make online using Circular’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- circular ring
- circular smart ring
- circular xyz
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Is Circular your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.